Would you rather have a thousand New Leads or a hundred returning customers I'd rather have a hundred returning Customers if you look at the biggest Companies in the world they make their Money through returning customers it's Really hard to get new customers to buy From you it's much easier to get your Old customers to keep buying from you if You can figure that out you're on to big Business that's how Google Amazon is so Big the same people keep using over and Over again your goal in life shouldn't Be to keep getting new customers your Bigger goal should be to keep getting Your existing customers to buy from you