You'll get a better Roi from your Google Ads if you avoid these mistakes number One not optimizing your landing page Even if you have the best campaigns out There if your landing page sucks you're Not going to convert people focus on a b Testing your landing page you can use Tools like crazy egg vwo optimizely Hot Jar number two keep your keywords up to Date you have to add negative keywords Remove the keywords that aren't Producing any results you can use tools Like answer public to figure out what New keywords people are searching for And add that within your AdWords Campaign number three look at what times Of the day your customers are buying if They only buy from you on a weekday why Are you showing your ads on a weekend You're just wasting money use things Like day party to maximize when you show Your ads and who sees them number four You need the correct targeting who are Your existing customers upload that list To Google they will tell you you're the Closest matching customers to the ones I've already bought from you and they'll Help you do better targeting which will Help you generate way more Revenue Versus you just guessing who your ideal Customers are