Case Study: +80% Traffic in the Hardest Niche Ever!

Case Study: +80% Traffic in the Hardest Niche Ever!

Do you want to learn how to increase your website traffic on Google? In this video, you’ll learn tactics that will help you to increase your website traffic by 80%.

Check Out the Full Article

00:00 Introduction
02:11 Power Hubs
04:59 How to Write
06:20 Interlinking
08:18 Blog Outreach
10:06 Orphaned Pages

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In this video you'll get a step-by-step Guide on how to grow your website's Traffic on Google you're about to learn The same tactics I use to increase Traffic by 80 for my client in one of The hardest niches on the planet we're Going to go over power hubs an Incredibly powerful no pun intended Website architecture that puts Google on Easy mode a top of the funnel content Strategy that will bring you low Competition and valuable visitors A Variation on the site size explosion Link building technique only taught my Course the affiliate lab and much more My name is Matt Diggity and I'm the Owner of the search initiative an International SEO agency managing some Of the biggest brands on the internet Today I'm going to open up the book on Some of our best SEO tactics but before I do that let's take a look at the case Study itself and the incredible Challenge that it posed my clan is in The finance Niche one of the most Competitive niches as you can imagine Where there's money there's competition The first main challenge that we face is That all their main commercial keywords Were locked down by super high Authority Websites imagine trying to rank on Google for a keyword like car insurance And page one is locked down by high Domain Authority sites like Geico

Allstate Progressive and Liberty Mutual Yeah And at the time my client didn't have a Competitive level of authority not even Close that's like Hawkeye fighting Literally anyone else in the MCU so Ranking for the main commercial keywords Wasn't feasible in the short term but This is a familiar situation in all Niches isn't it just look at the keyword Best protein powder fourth dr-94 Live Science Dr 90 New York mag dr90 good Luck so we implemented a different Strategy that I'm about to show you that Ended up making them more Revenue Regardless the Second Challenge was that The finance Niche is what's considered a Your money your life ymyl Niche these Are topics that can affect your money or Your life and attract a high level of Scrutiny by Google in Google's quality Raider guideline document they actually List the topic of Finance directly as Yml in ymyl niches you need to do Everything better better content better Links better everything now the thing is If you approach all niches as if they're Ymyl SEO becomes easy eventually Google Will have the resources to scrutinize Every website to the highest ymyl Standard and if you keep this top of Mind you future proof your website for What's to come so let's jump in but real Quick if you appreciate actionable case

Studies like this let me know by Obliterating the like button smashing The like button is a win-win makes me Feel warm and fuzzy but it also lets a YouTube algorithm know to send you more Killer SEO content let's kick things off With breaking down SEO power hubs in the World of digital marketing we have a Concept called the sales funnel at the Bottom we have what's known as bottom of The funnel or bofu keywords these are Keywords like buy car insurance when Someone searches for these keywords They're ready to spend money as Mentioned before the bofu high value Keywords were already locked down by Super mega Authority sites but going Back to the funnel we also have top of The funnel tofu in middle of the funnel Mofu keywords which are valuable as well These would be keywords like how to get Car insurance or Geico Insurance Alternatives they're not nearly as Competitive but they can easily lead to Sales as well my client was lacking tofu And mofu keywords leaving a lot of Valuable traffic on the table so what do We do the obvious answer is to start Writing informational content the Gangster answers the start to grow your Informational content using power hubs a Power hub is made up of a single high Priority pillar article that typically Has commercial intent around that pillar

You have a group of supplemental cluster Articles that are typically Informational and top of the funnel in Nature these cluster articles are linked To each other as well as the pillar Piece and vice versa now what's the Benefit of using a configuration like This hold on to your butt when you Design your power hubs with tightly Relevant content your chance to rank for The pillar and cluster articles Skyrockets let's say you're writing on The topic of car insurance you got a Pillar article on car insurance quotes How can you find highly relevant cluster Article ideas let's ask chat GPT your Chat GPT give me 10 article titles with Informational search intent that are Highly semantically relevant to car Insurance quotes and Bam these are Perfect I especially like how to compare Car insurance quotes how to get accurate Car insurance quotes and driving history And car insurance pure gold and if you Create your power hub with Giga relevant Articles like these each time you write A new article all the other articles in The hub rank higher too you ever heard Of the term with a rising tide All Ships Rise that's what you're dealing with Here another benefit to power hubs is Improved qualability ability when you Make life easy for Google they make life Easy for you this type of Architecture

Is extremely easy for the Google bot not Only to navigate your website but also Understand the relationship between Articles in your Hub and lastly power Hubs have optimal internal linking when A user lands on any article in the hub There's always a doorway to another Article keeping them on your site longer But you also notice that all roads lead To the pillar article Hub and the Hub Piece is typically more commercial in Nature which is bringing readers down The funnel and closer to conversion Think of a power hub like this the main Car insurance quote article is the Bird's eye view it gives a brief Explanation of stuff like how to compare Quotes driving history in quotes and so Forth but in each section it gives a Link to the relevant cluster article for The full explanation if you want an Overview you get that with a pillar Piece if you want a deep dive you get That with the cluster articles this Ability to Target both beginners and Advanced users make sure that everyone On your website has something to read This establishes expertise in the topic Also known as topical Authority Something that Google loves so now that You know what to write for your power Hub articles let's take a look at how to Write them you're probably getting tired Of this wildly exciting car insurance

Example so I'll switch it up let's say You're trying to write an article for How to create nft art start by Googling Your keyword and open up the top ranking Pages to analyze your content let's look At this Investopedia article line by Line to see what's so good about it to Warrant its position at the top of Google this key takeaway section at the Top of the article is smart really smart Google wants you to give quick answers To the source query not sure if you Noticed this but on mobile Google has Been randomly putting feedback forms on The search result asking you how easy Was it to find what you were looking for On a website that's why the key takeaway Section is so smart scrolling down the Investopedia article we get the H2 Headings what is an nft and how did you Create one and then we get to a Step-by-step process step one figure out What you want to create step two choose A blockchain and so forth these Subheadings tell you how you should Build your outline before you start Writing your article your content should Be step by step and include these key Points if you use the detailed plugin You can get a snapshot of their outline Structure in one single look it also Tells you how many words you should Write your article as clearly Google Approves this link to answer the search

Query since this article is number one And all once your article is written Make sure to optimize your SEO title H1 URL and meta description properly I left A link to a full video on how to create Content that gets the number one on Google in the description so make sure To check it out after you finish here Let's dig into the interlinking Strategies available in power hubs going Back to that car insurance example the Basic form of the power hub looks like This the pillar page links out to the Cluster pages and vice versa while the Cluster page is linked to each other but Bear in mind there's more you can do With it for example you don't have to Stick to this adjacent linking pattern Around the cluster Pages you can link Across left right up down ba and start Comment if you get the reference you can Also link out to articles that aren't Part of the Hub if you have an article On traffic laws that's certainly Relevant to car insurance so Interlink Them likewise with auto maintenance when It comes to the rules of interlinking I Like to keep things simple link relevant Pages together car insurance and traffic Laws relevant car insurance and car Models not so much and Link more to high Priority Pages an article with a high Search volume and the ability to make You money such as best car insurance

Should have more internal links than a Non-important article now that you have Content getting churned out with your Powerhub strategy I want to show you a Backlink technique that you can use in Combination with it that'll really get Your traffic cooking it's called the Site size explosion technique taken Directly from my course the affiliate Lab having an engineering background I Approach SEO scientifically by using Single variable tests to tell me how the Algorithm works one thing I wanted to Test was content velocity if you publish Fast is that a ranking factor in itself So I've rolled out a rapid content Production plan over 10 test sites to See what would happen results for Lackluster over a two-month period we Doubled the size of the average site for The average weekly traffic only Increased by about seven percent and the Average number of keywords in the top 10 Increase from only 39 to 44. this is What traffic looked like for one of These test sites but then I thought what Would happen if I started linking to This content as I produced it a piece of Content goes live and then it starts Attracting links giving a signal to Google that every time I produce Something the internet reacts in links To it here's the results after this test Pivot after just 40 days we noticed an

Average increase in traffic of 114 Percent the number of keywords in the Top 10 increased from 44 to 92 and Here's what one of their traffic graphs Look like so the name of the game is to Build links to your content as your Content gets published and Google will Love you for it the links we built for This case study were gained through blog Outreach let me walk you through the Process from start to finish Step One is Finding your linked prospects who do you Want to link to one of the best ways to Figure this out is to find websites who Have already linked to sites in your Niche in HRS content Explorer type in Your powerhub's main pillar topic such As AI art generator we're looking for Articles that have a decent amount of Referring domains so set the refrain Domain filter minimum to 50. Now find a Piece of content that is similar to what You're trying to promote and click the Refrain domains tab to reveal your link Prospects another way to enter some Powerful link prospects is to use ahrefs Link intersect tool type in your Competitors at the top here and then put Your website down below here this is Going to give you a list of websites That are linking to your competition but Aren't linking to you you can sort by Dr To put the highest priority prospects on Top next you got to find the contact

Details for these sites here's the easy Way if you use the hunter Google Chrome Extension you simply go to the website And it will list out the emails Associated with the domain and you get 25 free usages per month next you gotta Craft your email page what are you going To write to them to get them to link to You there's a simple formula for this First make the email seem personal make It seem like you're speaking directly to Them and this isn't just a template Being spammed across the internet next Convince them that if they link to you This will fix their content and benefit Their audience here's an example hello Bob my name is Matt I'm the founder of Diggity marketing and Associated Businesses I really enjoyed the data you Collected on SEO tool usage in your Article which SEO tool is the best which I came across while doing research on my Own article about keyword research However I noticed that you link to this Outdated page with this in mind I wanted To ask if my article might be worth a Mention on your page as it's more up to Date either way keep up the awesome work Look forward to hearing from you now It's time to send off these emails Monitor your inbox and repeat this Framework just straight up works just Look at the main ratings of the links we Got for this client next I want to

Address how to find and fix the issue of Orphan Pages what's an orphan page it's A page that exists on your website that Has zero internal links pointing towards It which makes it not impossible for Google to find it Google has said that The main method they use to find pages Is through following links so if you Don't give them a path to your content It's as good as useless funny enough the Yandex source code release showed that They had a negative ranking Factor Specifically for Orphan Pages let me Show you how to use the SEO tools site Bulb to find orphan Pages first create a New project by entering a project name In your site's domain next go to the Crawl sources Tab and select XML Sitemaps the sitemap will tell the tool All the different URLs that should exist On your site now start to crawl your Website in the orphan Pages report You'll get a list of lonely sad orphan URLs here's how you fix them if you want That orphan page to exist and you want To be crawled the easiest thing to do is Interlink to it well Duh and as you know already you want to Link to it from related content for Example if you had an orphan page on Bluetooth speakers you can use the site Colon command on Google to surface all The relevant Bluetooth speaker content On your site now just create that

Internal link and you're done there's Situations when you don't want an orphan Page to be crawled or indexed for Example maybe you have a thank you page On your site for your email list in that Case add this meta tag line of code to The HTML on your page you can also no Index a page using yoast lastly if it's Just a useless orphan good for nothing Piece of muggle content just delete it Next I want to get into one of the most Underrated SEO strategies and that's Optimizing your main menu navigation Your navigation bar is the one element Of your website that offers an identical Experience for both your users and Google for users it's a means to find The content that they're looking for and Understand what the core pages are on Your site for Google it's all that plus It means to understand the hierarchy and Structure of your website optimize it Correctly and you'll make both your Users and Google happy you have various Types of navigation styles to choose From horizontal navigation is a the most Common side-by-side menu items at the Top of the webpage easy breezy and Simple for the users websites with the More complex architecture and Multi-levels of categorization would opt For a drop down navigation where primary Categories expand into subcategories This gives users a more detailed way to

Find what they're looking for that said More choices equals more indecision Twitter has a vertical navigation bar Which gives more prominence in real Estate to its main value that dopamine Delivering tweet feed and lastly we have Hamburger navigations which are popular On mobile because they can be compacted And expanded with ease here's how to Take your navigation game to the next Level pet peeve avoid using generic Labels such as what we do within your Main menu because it doesn't actually Describe what you do at all actually Write your products and services in the Navigation bar whether that be directly Or with a drop down to make it easy as Possible for both your users and Google To know what the you do also avoid Overcrowding your navigation with too Many items like this website here lots Of these labels look like the exact same Thing and how's Google supposed to know Which pages are important for the site Instead carefully select focus on your Navigation bar and everyone will Understand your priority Pages customers And Google included as a general rule of Thumb you'll find that most sites have Between five and eight items on their Nav bars this next tip leverages human Psychology you want to know why contact Is usually found at the end of a mini Bar Studies have shown that humans tend

To retain the beginnings and ends of Things better than the middles it's Called the recency and Primacy effect so Put your most important menu items at The beginning and the end after Executing all these strategies from Power hubs to outreach link building we Were able to increase this client's Organic traffic by 80 in one of the Hardest niches on the planet if you'd Like us to do this for you head on over To the and get in Touch by using the form I'd be happy to Take a look at your site