How can businesses can stay ahead of the curve and future-proof their content strategies by leveraging AI tools and techniques? Check out this interview with Neil for practical tips and insights on how to create content that resonates with audiences in the age of AI and predicts the trends that are likely to shape the future of content marketing.
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TAM stands for the total addressable market. If you go after it, it’s almost the same amount of work to market a small niche business as it is to market in a really large business. So might as well go after a large business because it’s hard to gobble up a hundred percent of a large but niche. While it’s much easier to gobble up a fraction of a percent of a hundred billion dollar market. So go after a large market. The second one is after you got a large market, is you need to figure out what you can give to disrupt the industry. So for example, if you’re going after health insurance, you can give away payroll software for free to then generate more sales for health insurance. ‘Cause people who pay for payroll software, they typically also provide their employees health insurance, right? So instead of charging them for what they’re used to paying for, you then end up saying, “Hey, we’ll give you this thing that doesn’t cost “us much here for free and we’re going to make a lot of money “charging you for this much bigger thing, “which is health insurance.” And then the next part is, is you just got to go omnichannel. So from the TikTok to Instagram to Facebooks to Google, there’s not one channel that does well. They all are end up getting crowded and are competitive. So you got to leverage all of ’em. And other than that, you know, you just got to execute on it and give it time. But those are the main three elements. Of course there’s a lot of other things involved in marketing to make each of those things work. I oversimplified it, but those are some of the three key things that people mess up on. They don’t pick a big enough tam, they don’t figure out how to disrupt a market and they think that they can grow a business to being really amazing with just one channel. You can start off with one channel, but eventually you got to expand into all of them.
So as a small business, honestly, I wouldn’t worry about implementing AI much at all right now. Instead, I would just use the tools to help you get some of your work done. So people look at AI as like, “Hey, let me see if I can integrate in my marketing “and just do it for me.” AI is not there yet. It’s not the, we’re not at a point in time where you can just rely on AI to do everything that you need perfectly. It’s just like when search engines first came out, a lot of the results were crap. Google showcased barred with the error and or misinformation, not in a bad way, but it was just inaccurate. And the market cap dropped by billions of dollars. Chat GPT is inaccurate in so many ways. You should see how many times we use chat GPT and it’s plagiarizing content just to be super transparent, it’s nowhere near perfect. But where as a business owner, you could be using ai right now in your marketing is if you take an omnichannel approach, which we talk about in a formula to do really well in marketing, you had to create content, AI can help you spearhead that content creation. Coming up with the concepts and ideas, titles stream and blog posts or content for social media and even creating it. Then you need to go out there and modify the content and make sure it represents you and it’s accurate and it’s what you want. Content by AI isn’t good enough to just post. Yes, the Ryan Reynolds example was pretty good, but that is not the majority of the cases with ai.
The biggest mistake is they think AI is perfect and then they just use it and they just expect the results are going to be great, that’s the first one. The second mistake that we see is, is are going out there at least in marketing and they’re just like, let me go create tons of content on everything within my industry so I can catch up with my competition. You can do a search for anything on the internet.
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– With the trend we're seeing right now Is people are using chat
GPT after a month or so, Lose this novelty and then it slows down. So how do you actually get it integrated In people's daily lives? Just like how Alexa is in our daily lives Or Siri is in our daily lives, You'll start seeing AI more integrated. – Thanks for being here, Ladies and gentlemen, Neil
is one of the largest, Biggest entrepreneur and
marketers in the world. In fact, entrepreneur magazine Said he's number one
marketer in the world. You know what, you created
your first website at what? 15, 16 years old and has been
going a strong ever since. Now you own four multimillion
dollar businesses. Colleges are using your material. I know one of your big passions Is helping small businesses, right? Helping small businesses get
to where they want to go. And you say there's a formula To getting results in marketing, right? Can you explain what that formula is, That basic formula as you understand it? – Sure, so when I say there's
a formula to marketing, The first thing is, is you
need to go after a big TAM. TAM stands for total addressable market. If you go after, It's almost the same amount of work To market a small niche business as it is To market in a really large business. So might as well go after a large business Because it's hard to
gobble up a hundred percent Of a large but niche.
While it's much easier
to gobble up a fraction Of a percent of a hundred
billion dollar market. So go after a large market. The second one is after
you got a large market, Is you need to figure
out what you can give To disrupt the industry. So for example, if you're
going after health insurance, You can give away
payroll software for free To then generate more
sales for health insurance. 'Cause people who pay
for payroll software, They typically also provide
their employees health Insurance, right? So instead of charging 'em For what they're used to paying for, You then end up saying, "Hey, we'll give you this
thing that doesn't cost "us much here for free and we're
going to make a lot of money "charging you for this much bigger thing, "which is health insurance." And then the next part is, is
you just got to go omnichannel. So from the TikTok to Instagram to
Facebooks to Google, There's not one channel that does well. They all are end up getting
crowded and are competitive. So you got to leverage all of 'em. And other than that, you know, You just got to execute
on it and give it time. But those are the main three elements. Of course there's a lot of other things Involved in marketing to make
each of those things work. I oversimplified it, But those are some of the three key things That people mess up on. They don't pick a big enough tam,
They don't figure out
how to disrupt a market And they think that
they can grow a business To being really amazing
with just one channel. You can start off with one channel, But eventually you got to
expand into all of them. – So today we're going
to be talking about ai. That's the thrust of what
we're talking about clearly. And I watched one of
your podcasts recently And you said we're in the first inning Of the AI game, right? Have we been been in that
first inning for a while 'cause it seems like the
algorithms for Facebook And those have been around a while. Have we been there for a while And you see us going to
the, say the second inning, So to speak soon? – Yeah, we're in the first inning. What you'll see is things
will actually speed up And progress faster and faster. So the amount of time
you'll be in inning one Will be much longer
than the amount of time You're in inning two and then
in inning three and so forth, So on in which it'll, Each inning will get shorter and shorter 'cause technology improves
and things get faster. It's just like space exploration. You know, it used to be where NASA Was doing everything and it would take us, It took a long time for us
to make a lot of progress When it comes to space. But then all of a sudden private companies Are sending things into space, Then all of a sudden rockets are reusable And then all of a sudden
you have things like
Starlink that's up and running And you can be in the middle of nowhere And you can get fast internet
versus the old school Slow satellite internet. All I'm getting at is things progress At a really fast pace due to technology, With AI we're still in inning one, There's a lot of issues with AI And you're going to see
a lot of 'em worked on. Most of 'em will not be fixed
this year or even next year. It's going to be a long race, But they'll get drastically
better over the next few years. – And what do you think
inning two might look like? Is it going to be similar
to this only, you know, Chat GPT is going to be better Or is there going to be voice commands? Any idea what that might look like? – So inning two, in my opinion, Will be integration
into more of our lives. So right now everyone looks at chat GPT, Oh I can just ask 'em a prompt And it ends up pushing out something. The trend we're seeing right now Is people are using chat
GPT after a month or so Loses novelty and then it slows down. So how do you actually get it integrated In people's daily lives? Just like how Alexa is in our daily lives Or Siri is in our daily lives, You'll start seeing AI more integrated But not from an aspect
of just Alexa, Siri. Yes, that's already there. I'm talking more of an aspect of I'm working on an assembly line and AI
Is doing X, Y, and Z for
me to speed up the process And make sure no one gets hurt And everything is done perfectly Or I'm in marketing, we have
all this analytical data, AI on a daily basis spits out a report And tells us what to do to get the most Out of our marketing
by analyzing everything That's happened in the last 24 hours. – Okay, so a lot of people
are talking about AI Being similar to the.com era. Would you make the same comparison? Where do you think the biggest
opportunities are right now? – I would, there's a lot of junk. There's going to be a ton of failures. And the biggest opportunity
is, in my opinion, Streamlining a lot of processes And operations within organizations. The boring stuff. If you actually look at the
McKinsey report that came out, Most of the money that's being spent on AI Is not things like content creation. It's in systems and processes. – All right, and so a lot of us are like Looking at AI and we're
not sure where to start. Do you have suggestions
for small business owners? Like where would you
start implementing ai? – Yeah, so as a small business, honestly, I wouldn't worry about implementing AI Much at all right now. Instead, I would just use the tools To help you get some of your work done. So people look at AI as like, "Hey, let me see if I can
integrate in my marketing "and just do it for me."
AI is not there yet. It's not the, we're not at a point In time where you can just rely on AI To do everything that you need perfectly. It's just like when search
engines first came out, A lot of the results were crap. Google showcased barred with the error And or misinformation, not in a bad way, But it was just inaccurate. And the market cap dropped
by billions of dollars. Chat GPT is inaccurate in so many ways. You should see how many
times we use chat GPT And it's plagiarizing content Just to be super transparent,
it's nowhere near perfect. But where as a business owner, You could be using ai right
now in your marketing is If you take an omnichannel approach, Which we talk about in a formula To do really well in marketing,
you had to create content, AI can help you spearhead
that content creation. Coming up with the concepts and ideas, Titles stream and blog posts
or content for social media And even creating it. Then you need to go out
there and modify the content And make sure it represents you And it's accurate and it's what you want. Content by AI isn't good
enough to just post. Yes, the Ryan Reynolds
example was pretty good, But that is not the majority
of the cases with ai. – And it may not even been The whole example of what he did, He probably got a a printout And he probably modified
it to work for him, right? And then use that, which is, I think
What all of us are doing is we get A blog post or an email
or whatever we create On chat GPT, we modify
it and then we use it. And that's the way it probably
should be used right now From what I'm hearing you say. – Yes, it was very scripted. Right, there was no way
the Ryan Reynolds like, He's like, let me just
pull it up right now And see what happens.
– Yeah. – You know, his team worked on that. It was a recording the
quality of the production Even though it looks like it was natural, It wasn't shot with a phone
or anything like that. – Yeah, right, okay, good. So what are some of the big mistakes That you see entrepreneurs making Or marketers making when it comes To implementing ai and how
can we avoid those mistakes? – The biggest mistake is
they think AI is perfect And then they just use it and
they just expect the results Are going to be great,
that's the first one. The second mistake that we see is, Is are going out there
at least in marketing And they're just like, Let me go create tons of content On everything within my industry So I can catch up with my competition. You can do a search for
anything on the internet. A great example of this is, I did a search the other day of How to dunk a basketball if you're short? All right, so if I did an example Of how did dunk a basketball If you're short, and I'm
just sharing my screen here,
You can end up seeing it here. I'm going to end up
closing some of my windows So you can see what I'm seeing. This has 13 million results, okay? If you look at how many
people search for it In the United States, roughly 20. So there's already tons of
content on any given phrase. Chances are people are
already clicking on page one, Maybe page two and that's it. The point I'm getting is
having AI create content On any given topic isn't just
going to get you more traffic. Google and social sites
already know how to drown out The crap. They've been doing this for ages. There's no difference, Just because content's
created by AI or human, They already know how to drown
it out unless it's amazing. So what you need to focus on is, a, Make sure the content is amazing. You know, showcase your
experience, your expertise, Your authority, your trust. Google likes calling it EEAT. And the second is spend
more time promoting The content than creating it. Because all you're going to end up doing Is just using AI to
create a ton of content That no one's going to read. And it's actually going to hurt your site And get you less traffic
or less social engagement And less followers 'cause people are like, "Eh, this is junk, mediocre content." – Yeah and it sounds like getting, Once you get the output
from say, chat GPT, It's super important to
make it sound like you
Would you say that's true as well? – You need to make it sound like you, But the example I gave just
to double down on this, I gave a really random example That most people aren't going to type And that had 13 plus million results. Now imagine if it was
on something generic, You're going to have in many
cases, hundreds of millions, If not billions of results. Oh, AI will allow me to keep, not really, You got to compete with 13 or 16 Or a hundred million other results. It's not that simple. – Yeah, yeah, that's crazy, yep. So, so super important, Make sure that you
don't just take Chat GPT And post it somewhere. You want to make sure you take the results And modify it to be your content. Make it the best it can be. And make it sound like you
before you send it out. – Exactly. – Got it, okay. So I know a lot of people are
worried about jobs, right? We've seen Facebook and Google do layoffs. Is that true? Are people actually
losing their jobs already From AI and the explosion of AI right now? – People aren't losing their jobs to ai, They're losing their jobs to bad economy And companies not hitting
their quarterly earnings. Facebook just laid off more people today. I think they did an announcement
that they're laying off 10,000 more people or
something like that, or 5,000.
Either way it was a large number. AI, if you think about it right now, What we are seeing is there's
a demand for marketers, Engineers, product people, The list goes on and on who understand AI Can help get those things implemented Within our organization. – So there's actually more opportunity For people with AI than less
than people losing their jobs? – Right now, right now fast forward is, I think it's going to change
– Yeah. – but right now that's the case. – Yeah, and so let's
talk about that change. Where do you see that change occurring? Is it within the entrepreneur industry? Is it within businesses… – All industries. I literally see it in all industries The moment that AI can do a better job Than the average human, the
reason I say average human, 'cause there's human error. And if the AI can do
that job with less errors And more efficiently,
you're going to start seeing It replace jobs, but
it's nowhere near there. And it's not going to be
there in the next year Or even two years, or maybe,
probably not even three years. It's going to take a while. Maybe within three years you slowly start Seeing ai affecting jobs. But I really don't see it
happening anytime soon. – Okay, so a lot of hype, A lot of worry that maybe
it shouldn't be there. And when you look at this, Who do you think is most vulnerable?
Who do you see as the most vulnerable At losing their jobs or
losing their business? – Anything that's manual labor. – Anything in manual labor, okay. – Flipping a burger, right? You can use machines for
that, that already exists, But like, that's like an extreme example. Or like having 'em do
very basic simple things Like number crunchers or
people who are analyzing data. You can have AI just replace
a lot of those kind of things. – Okay, copywriters,
are copywriters at risk And other content creators,
social media managers? – No, any, so , AI will, The way I see AI affecting
social and marketing And content is it'll
help streamline your job And allow you to produce more output For the hours you're given. So instead of replacing job, They may not have to hire as many people And they can get more
output from the same people. Ex AI helps you with
a ton of content ideas Or helps you write some of the content You can go in and modify and
it saves you half the time So you can increase your output. – You know Neil, when I
work with a lot of coaches, They're very concerned
that AI is going to come in And start taking their business form. People won't need coaches because… – A lot of us going to end replacing jobs That people don't want to do. And the burger example is a great one. There's already machines
that flip burgers, But imagine AI integrated into the burger And be like, "Oh, let me flip it.
"Oh, the temperature's not right. "It needs to be cooked a little bit more. "Oh, if we add these seasonings, "people are going to love it even more. " Like, think about getting a little bit More sophisticated that way, Or you're walking into your home And it makes it easier
to cook or do things or, "Hey, here's all the recipes
based on what you have "in the fridge, we analyze this "and here's what you can make for dinner "in less than five minutes," right? Think of it as something
that'll make life easier Versus it replacing. You could say, oh, That's going to replace
a lot of chefs at home. Well, how many people are actually chefs, Private chefs for, you
know, the average American? Not that many. – Yeah, yeah, that's a great point. So you don't think coaches Really have anything to worry about Within the next, at
least two or three years? AI is not really that close To being able to coach you say online? – Well, the better way
to think about it is, Is the AI is only good as its input. Search engines have been
trying to fight misinformation And false information
for well over 10 years. Google still has that issue. Bing still has that issue
and the list goes on and on. So if the input is still not
a hundred percent accurate, How do you expect the output To be a hundred percent accurate?
For that reason, You can't expect the AI to be amazing. Think of AI as like A better version of a article spinner. Hey, how can someone generate more sales? Let's say you're a sales coach. Well, it's going to scour the web, Figure everything out that it's analyzing And then just give you data
based on what it finds. In essence, it's spinning
up old information, Regurgitating it. So as a coach, as long as you
can stay ahead of the curve And constantly are researching And coming up with new trends and ideas And strategies that other
people aren't leveraging for, You can have a leg up on ai, At least in the next 2, 3, 4, 5 years. – I've heard people say
that the only people That are going to be are the, Some of the people that are
going to be affected negatively By AI are the people that don't embrace it And start integrating it because All their competitors will be. Now would you say that's a true statement And what does that. – It is.
– Yeah. – Embrace it, leverage it. That's where the opportunity is. – So let's talk about leveraging it. So we kind of got a good foundation Of understanding AI a little bit. What are some of the maybe the key points Or key principles of how we can Leverage AI at this point?
– All right, so I'll go
with the three things. I think you mentioned three ways That we can embrace it and use it. So one, have AI come up
with content ideas for you. The biggest thing is people have issues Coming up with a lot of ideas for Their business, their marketing. They don't have a
consistent content calendar. This is going to help you guys a lot. Number two is analyzing analytics data. You're going to see more
AI solutions come out. If you look at most people,
they're using Google Analytics, But how many people actually log in And take actionable
insights based on that data? Very few. So you can end up using AI for that. Number three, The thing that I love the most
is when you're starting off, You may not have a lot of time
to test your learning pages, Your collateral. You may are like, oh, Things aren't working with conversions, Or my images on my Facebook
ads aren't doing well. You can start using Dolly or chat GPT Or a lot of these solutions Just come uptons of variations, Which allow you to test,
to figure out, all right, Let me see what will work
versus what won't work. – I know a lot of people are looking At video AI for video creating, you know, The avatars that come up And you can type in your information And it'll basically spin out this video And there other people
are using it for audio,
Other people are using it
for picture generation. Do you think AI is there
yet to create content That is helpful in marketing? Or is it something that's not quite Where it needs to be yet? – I think it can help. I don't think it's that great for video. I think it's drastically worse for video Than it is for text. And I'm not a fan of it at
its in its current form. – Do you think it it's more
harmful than good to use, A bad…
– Yes. – Avatar generated video, than… – It's really harmful. You want to know why? Because the way the social
platforms and the algorithms work Is if you keep putting out crap, It's going to hurt your reach
for your future content. So you're better off only
putting out good stuff Than crap or mediocre stuff. And a lot of the AI video
created content and audio content Is just not there. – Got it, so how does it hurt Your searchability and
your ranking and stuff? How does that happen? – Well, the way it works
with social platforms At least is if you put out content And people don't want to engage with it, It tells us social platforms, Even if you have a million followers, People don't care for what you're posting. They don't want to engage. So then you start doing
it another 2, 3, 4 times. They're like, no one likes engaging with
This person Neil Patella
or whoever it is, or Bob. So when you keep putting out crap content, What do they do? They show it to less and
less of your followers. And then when you start putting
out good content, too late, People don't want to
engage with your stuff. So we're not really going to
show 'em much of your stuff. And then it takes a long time to recover. So it actually hurts you
to put out crap content With search and SEOs the same thing. You put out crap content, You already soften the example I showed. You're competing with millions of people. They'll be like, oh, they're just creating Tons of me too content. Nothing new, nothing unique here. No one wants a link to 'em. We shouldn't rank 'em. They just have a lot of bad content. Great example of this was about.com. They had tons of content, They actually got more
traffic when they split up Their content into unique
sites, spoke sun niches, And then they deleted a lot of the junk, I forgot what percentage of
the content they deleted, But it was more than 20, 30%. They deleted a large
chunk of their content And they got more traffic. Because the more portion
of your content is good, The better the platforms,
whether search or social, You know, favor you the more
traffic, the more likes, The higher rankings you're going to get Versus if you just put a
lot of mediocre stuff out. – Okay, so let's say, you know, I'm,
You're doing a private consultation
with me and I'm saying, Neil, I don't know where to start with ai. Where would you say the first thing I would go to dig into my business Is start implementing right away? – If you don't know
where to start with ai, The first thing that you should do Is go analyze your competition. You can use a lot of
the tools out there from Uber suggest to SimilarWeb to Semrush Rush to Social Blade To see what your competition
is doing that you're not doing. And then use AI to help you
with your ideation for content And creating the content. Again, you can't publish it in that form. You're going to have to modify it heavily To be where it needs to be and be amazing. But the biggest thing that we
see a lot of small businesses Lack is they just don't create the content That's needed to really compete
with the larger companies. – Got it, got it. And you had said something that kind of, If you think that I probably
should be asking this question, Like, is there a danger and
how can we protect ourselves? A danger of plagiarism,
danger of, you know, Having information that chat GPT fits out, That somebody else's, We had no idea and then we post it And that sounds like a real thing. And how do we protect ourselves from that? – You can run it through
tools like Copyscape. It'll tell you if it's plagiarized or not. There's a lot of plagiarism tools Out there that you can just use.
– Okay, so would you recommend taking Every thing that you
get from it chat, GPT, Take it through, what was the
name of the website again? – Copyscape.
– Copyscape. So go to copyscape.com, Run it through there before
you post it on your site And then you can protect yourself Against potential plagiarism
or copyrights, et cetera. – Yep. – Okay, awesome. So I start with research. What would be the maybe
the next couple steps That we might take as
far as implementing it As a small business? – So the issue isn't implementing it. Once you got the research
and you create the content You're pushing out there, The issue isn't AI and how it can really Help you streamline it. The big mistake that companies
and marketers are making Is they're not spending
enough time promoting it. And that's not a AI thing. That's more of a time thing
and you just got to do it. So for example, Who's tweeting out content
that's similar to yours on You know, Twitter, hit 'em
up, build a relationship, Ask 'em to tweet out your content And tweet out theirs in exchange. Look to see who's engaging
with your competition On social media. Go follow them on their profiles,
comment on their profiles, Engage with them, build relationships. So then that way your
profiles start doing better. Start going live on social media.
Instagram is lacking live content. They've actually seen a decline. The last stat that I saw
maybe has changed this year, But the last that I saw in 2022, They were starting to see
a decline in live content. So consider creating live
content and making sure That it's really valuable
and you can get ideas From any of these AI tools on some things That you should talk about. The other thing you want
to do is look to see Who's linking to your competition. Any of the link tools out there, Like Ubersuggests or Ahrefs or Semrush, You can do a lot of it for free. And Uber says, we'll
show you who's linking To your competition, Build relationships with those people. Ask 'em to link to your content. All this stuff is a lot of manual work. Is it what you ideally want to do? No, but someone needs to do it And this is what right now AI can't do. And that's where you should
be spending the majority Of your time in marketing if
you really want to see results. Spend 20% of the time
creating the content, 80% promoting it. And you may be like, that's not
enough time creating content AI can help you create more content, But you don't need to
create a lot of content. Just make sure the content you do Create is amazing and
you spend the majority Of the time promoting it. – So good, so good. Okay, great.
That's some really solid tools there That we can use right away. I have seen tools out there
that help you hire on SEO. For example I've seen a tool out there That will take a blog post and rewrite it And so it ranks higher. Are those tools valuable? Are they where they need to be? Is there anything we need
– No. – to know about those? – One of the biggest ways
to get higher rankings On Google is not to rewrite
content, is to update it. If you look at any search
that you performed, There's a good chance of
Wikipedia ranks on page one. Why? There's already a lot of results. Most of 'em are old, but
Wikipedia keeps up to date. So if you take your hit pieces, The ones that really
matter to your business, Continually update them, Not update 'em with a sentence or a photo, But update 'em to
continually provide value, Whatever that may be. Maybe a few paragraphs,
maybe one sentence, 'cause there doesn't need to
be anything really updated, But if you keep it up to date For however much it
needs to be up to date, You'll find that your
rankings and your traffic Are going to continually be better. – And let's say you're using
a repurposing strategy, right? And you're taking your old videos And it's like they're
totally relevant now, How can you make them up to date And keep that process going forward?
– Videos, you can't, You would just go and create new videos. – Got it, but blog posts, you can, and What you just said is
just update the content, Update the date.
– Yes. For audio and video you were just create New versions once it's out of date. – Got it, got it. Okay well we're just about out of time. I'd like to have you
talk a little bit about, You have four multimillion
dollar companies. Can you tell us a little
bit about those companies So we know how we can engage with them And how we can use them
and how they're valuable For small business owners like ourselves? – Sure, my main business is NP Digital. It's ad agency, we help
companies of all sizes grow. We're a global, I think we're
in nine or 10 regions now. I forgot how many by the
end year we should be in 20. And we also have software
tools like AnswerThePublic And Ubersuggests, and some
of 'em are integrating ai To make your guys' lives easier
when it comes to marketing. – Awesome, awesome. Well, Neil, any last words
from our audience here today Around AI before you go? – Don't we word about it, embrace it, And don't assume it's going to be perfect. Make sure you take the time to modify it Or else you're not going to
get the results you want. – All right, So all out nuclear war's
not going to happen From from the Terminator yet. We've got time and
– That's right. – Like I said, we're in the first,
Any idea when we're going to get to the, Like the ninth inning of this thing? It could be five, 10 years
from now or longer or… – When Elon Musk creates
human looking robots That have AI integrated is
probably the ninth inning. – [Bob] Yep and that's coming. – That's coming. – All right, well thank you so much. Appreciate your time today. Thanks for taking your time to be with us Small business owners And helping us understand
the landscape of AI today. – Sounds good, take care.
