Ready to boost your online presence? From optimizing your website for search engines to leveraging social media and creating engaging content, Neil & Kate Kordsmeir cover all the essential strategies for attracting and retaining visitors.
RESOURCES & LINKS:
____________________________________________
Ubersuggest:
AnswerThePublic:
SEO Analyzer:
Principles: Life & Work by Ray Dalio:
Kate Kordsmeier:
____________________________________________
The reason I love SEO is it allows the little guy, the little man, the little woman, whatever you want to call it, and when I mean little, I’m not talking about size wise, I’m talking about dollar wise. people who don’t have tons of money, it allows them to compete with the big corporations without the same firing power. Just thinking of it like David versus Goliath. These big corporations, a lot of ’em don’t have, thousands of dollars of ad spend, they have millions and in some cases billions, right? Billions is more rare, but a lot of ’em have millions, some even hundreds of millions of dollars. And how do you compete with them? SEO can continually get you traffic, it’s your 24 hour salesman, even when you’re sleeping, and when you get the results, a lot of it takes, it’s from time and effort versus money spent. And yes, it takes longer to achieve the results, but once you get them, it can really change your business overnight.
The problem with social media is the algorithms change all the time, it can really hurt you, the reach is continuously dying unless you spend more and more money. with SEO you create amazing content, you get that evergreen traffic. With social media, you create content, you get that hit for the first 24, 48 hours, unless you produce another hit, you’re not going to see much love from social media unless you spend that money on advertising.
For some trends in SEO for 2023, the first one is a lot of business owners focus on content, when it comes to SEO traffic, ’cause the more words you have, the better off you’re going to be. I’m assuming they’re high quality, pieces of content, sure. But the problem with content is there’s so much content on every single topic, it actually is harder to get rankings and traffic now than it was five, 10 years ago or even two years ago. You search for any term like auto insurance, there’ll be a billion plus results. But people are only clicking on the first 10, right? Page one of Google, maybe page two, so you’re looking at 20 out of a billion plus results. Now, to get a lot of traffic, you also need links. So no matter how many pieces of content you create, if you don’t have that many links, it’s going to be hard for you to also rank well. One way to generate the links is actually by releasing a free tool. So there’s free tools that you can pop on your website for any sector. We have SEO tools and marketing tools and AB testing tools on our website and calculators. And you can go to sites like codecanyon.net and find tools in any space, like accountability calendar, I don’t know, I’m making this up. You can figure out what it is, you can spend 10 to 50 bucks, they’ll give you a white label version that you can put on your website, claim it as your own ’cause you’re paying for it, and they allow this and you’ll notice that over time, it’ll produce a lot of natural links, which will help your rankings drastically.
People tend to link to tools more than they link to content. So if you have great tools on your website, you’ll naturally get links. These links help your overall site rank higher, makes your tools rank higher, makes your homepage rank higher, makes your content pages rank higher because Google will look at the overall authority of your website.
► If you need help growing your business check out my ad agency Neil Patel Digital
►Subscribe: to learn more secret SEO tips.
►Find me on Facebook:
►On Instagram:
#SEO #NeilPatel #DigitalMarketing
– To get a lot of traffic,
you also need links. So no matter how many pieces
of content you create, If you don't have that many links, It's going to be hard for
you to also rank well. One way to generate the links Is actually by releasing a free tool. (upbeat music) – Welcome, Neil. You're a little bit of a
celebrity over in our world. My team is very excited that
I'm chatting with you today. – I don't know if I'm a celebrity Or even a little celebrity, But I do appreciate you guys having me. – Yeah, thanks for being here. So tell us a little bit, I shared your bio before in the intro, But just tell us in your
words, like your story, Who are you? – Yeah, I'm a serial entrepreneur, Most people think of me as a marketer, But I'm really more so entrepreneur
first, marketer second, Created a few different companies. My latest one is called NP
Digital, we're ad agency, I think we're in eight
countries or nine countries, By the end of the year, we'll
probably be in 20 countries. We're having a lot of fun doing it. Blog about marketing, create
social content about marketing, Father, husband, I live a
pretty normal, plan life. – Normal, plan life,
just lots of businesses. – Not too many businesses anymore More so a lot of headcount to deal with, Although we have great managers, So I don't have to deal
with too many of 'em. And I don't mean deal in a negative way,
It's just when you have a lot of people, It's a lot of work. And yeah, when I'm not working, I just spend my time with my family. – Cool. So I'm glad you mentioned
blogging in there too. SEO is a big focus of
ours, I know, same for you. Tell me in your experience, like why SEO? – Yeah, the reason I love SEO
is it allows the little guy, The little man, the little woman, Whatever you want to call it, And when I mean little, I'm
not talking about size wise, I'm talking about dollar wise. People who don't have tons of money, It allows them to compete
with the big corporations Without the same firing power. Just thinking of it like
David versus Goliath. These big corporations,
a lot of 'em don't have, Thousands of dollars of ad spend, They have millions and in
some cases billions, right? Billions is more rare, but
a lot of 'em have millions, Some even hundreds of millions of dollars. And how do you compete with them? SEO can continually get you traffic, It's your 24 hour salesman,
even when you're sleeping, And when you get the
results, a lot of it takes, It's from time and effort
versus money spent. And yes, it takes longer
to achieve the results, But once you get them, It can really change
your business overnight. – Yeah, oh, I love that, totally agree. And our audience is a lot
of coaches and consultants, So why should they care about this? And just like, SEO
isn't just for bloggers,
Like the traditional blogger. – Yeah, so if you're coach or consultant, It's a great way to generate income. I'm not really a coach myself, But let's say I'm a
consultant, it's very similar, You're pretty much helping someone, It's semantics on what
you want to call a coach. And if you look at our
ad agency, NP Digital, We were the 22 fastest growing
company on Ink 500 list When we first hit the list,
or no, 21st fastest growing, I don't think, 22, So 21st fastest growing when
we first hit The Ink List, And then we got on there again after. And a lot of the results came from SEO. And you're talking about a nine
plus figure revenue company, A lot of the revenue came from SEO. – Yeah, that's awesome. I mean, that has been my experience too. And SEO has allowed me to quit
social media all together. And so I don't have, I mean we have like an
old profile up still That basically just says,
hey, this is our welcome map, But we do not hang out here, Come hang out with us over
on the blog, in the podcast, And where we are. So for you, When it comes to attracting
like customers or visitors To your website, Do you think SEO can be just
as powerful, if not more, As social media? – I think it's more
power than social media. The problem with social media
is the algorithms change All the time, it can really hurt you, The reach is continuously dying
Unless you spend more and more money. With SEO you create amazing content, You get that evergreen traffic. With social media, you create content, You get that hit for
the first 24, 48 hours, Unless you produce another hit, You're not going to see
much love from social media Unless you spend that
money on advertising. – Exactly, the shelf life is just, That's what's keeping you on
that hamster wheel every day, New, new, new, new, new. And it's like, oh, I've got posts, Blog posts from years ago
that are still bringing in Traffic to the site And then getting people on my email list. They're already there. I feel like having people
on a social media platform, You have to like interrupt
what they're doing, Get them off the platform. Whereas SEO's like they're
already looking for you, Like they typed it in,
they're looking for you, And then they're ready to
like take the next step there Because they found you. – That's right. And you said it best in
which you could have content That's years old that just
keeps producing for you And you can collect emails
from it, pop 'em in webinars, Send them email sequences to
try to get 'em to become a lead Or a customer, it's endless. And that traffic continually
brings new eyeballs Each and every single month. – Yeah, it's the best, I love it. Such a longer shelf life, Such a more sustainable
way to attract clients
And grow your audience and your business, So we're on the same page. What are some trends in SEO That you think business
owners should be aware of In 2023 now? – Yeah, for some trends in SEO for 2023, The first one is a lot of
business owners focus on content, When it comes to SEO traffic, 'cause the more words you have, The better off you're going to be. I'm assuming they're high
quality, pieces of content, sure. But the problem with content
is there's so much content On every single topic, It actually is harder to
get rankings and traffic now Than it was five, 10 years
ago or even two years ago. You search for any term
like auto insurance, There'll be a billion plus results. But people are only clicking
on the first 10, right? Page one of Google, maybe page two, So you're looking at 20 out
of a billion plus results. Now, to get a lot of
traffic, you also need links. So no matter how many pieces
of content you create, If you don't have that many links, It's going to be hard for
you to also rank well. One way to generate the links Is actually by releasing a free tool. So there's free tools that
you can pop on your website For any sector. We have SEO tools and marketing
tools and AB testing tools On our website and calculators. And you can go to sites
like codecanyon.net And find tools in any space, Like accountability
calendar, I don't know, I'm making this up.
You can figure out what it is,
you can spend 10 to 50 bucks, They'll give you a white label version That you can put on your website, Claim it as your own 'cause
you're paying for it, And they allow this and
you'll notice that over time, It'll produce a lot of natural links, Which will help your rankings drastically. – That's such an interesting idea. So how does it help your
links by having this tool? – People tend to link to tools More than they link to content. So if you have great
tools on your website, You'll naturally get links. These links help your
overall site rank higher, Makes your tools rank higher, Makes your homepage rank higher, Makes your content pages rank higher Because Google will look
at the overall authority Of your website. – Yeah, okay, so interesting. What about AI? I know that's
like the big hot topic now. – So I'll talk about AI
first and the issue people Are going to run to, And then I'll talk about
the problem with using AI. I do think AI is here to
stay and I think it's great. But first off, As I mentioned with the
auto insurance example, If there's a billion plus results, If there's a billion plus results And people are clicking
on page one or two, You won't end up having to, Just creating a ton of content Is not going to get you more content. And let me type in a
great example of this.
So I live in Las Vegas. What is the population of Las Vegas? All right, that is a one,
two, three, four, five, Six, seven, seven word term. There is, according to Google
right now, 70 million results, 70,000,500 to be exactly. No one's clicking beyond
page one or page two, So you're talking about you're
a fraction of a percent, A fraction of a fraction of
1% is getting the traffic. So if you use AI to just
crank out a lot of content And the content's not high quality, You're not going to do well. So the first thing is, if you
want to use AI for content, It needs to be amazing content
that has unique experiences, Your expertise, your
authority, your trust, Google calls it EEAT and that
AI is not going to produce. What AI is doing is crawling the web, See what other people wrote, And they're going to spin up a new version Based on existing data. So if you use AI to write
your content, that's fine, Make sure you go and modify it heavily. If it takes you two hours
to write a piece of content, Maybe it'll take you an hour 'cause AI will do like
half the work for you. And when you end up doing this, What you'll find is your content Will be much better, higher quality, Even if you use AI, and
it'll start ranking better. The second thing to note
is AI is only as good As its sources. So Google's been around for ages, Let's call it 20 plus years, And in Google's lifespan
they still haven't been able
To solve misinformation. If you type a search for
a lot of terms out there, You're going to get
some false information. I typed in, right, what is
the population of Las Vegas? Now, the main result says 646,790. All right. If I go to the next
result, it says 659,348. The next result after that is 641,903. The next result after that is 651,297. The point that I'm getting
is the first four results All say different numbers. What is the correct answer? There is a answer,
which one's the closest? And maybe none of 'em
are exact, I don't know. But the point I'm getting
at is if the input is off, And this was an easy example And that's one of the
reasons I also typed it in, But if the input is off, the
output is also going to be off. So with AI, a lot of the
sources are feeding in Bad information, Which means the content
that AI creates naturally Is going to be off. So you really need a human to
double check it and modify it. – Okay, that's so interesting. I mean I assumed and we've
been playing around with like ChatGPT and stuff and
seeing what we can do there, And I mean it's honestly
just fun to play around with And see what it can come up with, But I was expecting you'd
have to edit it heavily Because it would sound like a
robot, but it really doesn't, It sounds like a human
wrote it, which is amazing. I was thinking, like I
know how it works with Siri And I wouldn't expect her
to be able to write anything For me, so.
That has been really interesting. I've heard too that like AI can actually Like basically do the
keyword research for you, Or making sure that your posts
are optimized for keywords. Do you know much about that
or how is that possible? – Yeah, it can. So there's a lot of AI that's
integrated with SEO tools And you can feed it keywords And it'll tell you all
the other related keywords And what's based on traffic. We do some of that as well on our end. But again, even with all of that it, It's taking data from different sources And giving you output without
the human modifying it And making it amazing, It's just going to be another me too piece Of regurgitated content. – Yeah, okay. So it can save you time but
it's not going to replace A 100% of your time. – Nowhere near there, right? For some pieces of content, sure, You can end up having it write a article On like the colors in a
rainbow, that's not that hard. You don't really need
a human to modify that, But there's already a lot of articles That talk about the colors in the rainbow. If you want to write anything
that's worthy of being read, That isn't already regurgitated, It's going to be hard for AI to do that. Not just this year or next
year or the year after, I would say for the next five plus years. – Yeah, okay, interesting. So you mentioned you do some
of this and you have tools.
We are big fans of Ubersuggest over here. So tell us a bit about the
conception of Ubersuggest, And actually I'll stop there, And we'll just kind of get
the story behind it first. – Remember how I earlier
mentioned free tool, You get a lot of back links,
it ends up increasing rankings? That was one of the reasons
we bought Ubersuggest, We bought back in the
day for like 120 grand. – Oh, my gosh. – Yeah, we spent millions to
adapt the tool and modify it And make it better. And then we did the same thing
with another tool last year, It's called Answer the Public, We bought that I think
for like 8.6 million Or something like that. But we're running that playbook Because we know it works really well. Free tools generate quite a bit of links And can generate much higher SEO traffic And leads in the long run. – But tell us about like the tool itself And how people could use it. People who are listening. – Sure, so you can put in any
keyword within your space. Let's say you're helping people Like become a wellness coach, right? You can type in wellness-related keywords And coaching-related keywords, It'll tell you all the
other ones that are popular, All the other ones that are similar That you haven't thought about. And it'll tell you which
ones aren't competitive, Which ones get searched a lot, Which ones are expensive if
you want to advertise on.
And it'll end up slicing
and dicing the data And tell you based on your domain, Here's the ones that you
should consider going after, Writing content around. You can even put in competitor URLs. It tells you all the
people who links to them. It'll even tell you all the pages That are popular on the website, Getting traffic from
social media and Google, And what pages or what piece of content That you don't have that they have, That if you consider writing it Would add more traffic to your website. We call that content
gaps which is in essence Is telling you, Here's all the stuff your
competition's writing on That you haven't written on,
maybe you should consider it. And it'll even tell you all
the things that are wrong With your page, from your
code to your load speed. And it'll tell you how to fix it And it'll prioritize it in order. – Yep, we use it, love it, Have done all of those things
with it and it's amazing. So when it comes to keyword research, What rules of thumb do you
recommend people follow If they're, let's just say, With your wellness coach example, Like what's the search volume You would recommend staying within? – You ideally want to
look for keywords over 1000 searches a month. Because remember, even if
you rank number one on Google And a keyword word has 1000 searches, Doesn't mean you're
going to get 1000 clicks
Onto your website. Out of all the people that search, Only a portion of 'em will
click through to a website. So you may get 10%, 5%, 2%, 3%. Now that may not be that motivating, But keep in mind when you write content Around those keywords,
naturally, without even trying, You'll integrate 20,
30, 40 other keywords, Some of 'em are longer tail variations, Which instead of wellness coach, It may be three forward
variations of that, But it'll add up and
that's how you get traffic In the long run A great example of this is Quora, It's a question and answers website, And they don't go after a lot of terms That are super popular, But they go after a lot of
terms that aren't popular, But enough people search
for 'em every month. And when you go after after
millions of these terms, It adds a lot of traffic. And I think Quora is one
of the top 100 websites In the world according to
SimilarWeb, I could be off, But the last time I checked I believe It was in the top 100. – Wow, that's so interesting. And so what about competition
or like search difficulty? You know? – It tells you how difficult
a keyword is to rank for And it'll tell you based on your domain, What's the probability of you
actually even able to rank For it . It'll tell you how much
traffic your competition gets, What they're doing that you're not doing.
But yeah, it can break
down all those things With the keyword. – Yeah, and so if you're
doing keyword research And you find a keyword and it's like, Okay, this has 5,000 searches per month, But the search difficulty is 80, Would you recommend like
a small business owner Go after a keyword like that? – Well, in Ubersuggest, There's like a feature that
says like, what can I rank for? So you put in your domain
name and it'll be like, Okay, you're not just a small business, But here's how many links you have, Here's your overall authority. And it'll tell you, alright, Out of all these million
keywords or 1000 keywords Or 100 0000 keywords, 'cause our database has billions
of keywords at this point, It'll tell you here are the ones That you're actually likely
to rank for within your space, So now you know what to focus on first. And it changes it per website
because some small businesses Have more authority on
their website versus others. So you want to do it based on your website Versus what a small business should do. So that way it's adapted more to you And that way you can get
better results quicker. – Got it, okay, cool. Let's see, What are some of the biggest SEO mistakes You see people making today? – They're not consistent
with their content creation. If you create content once
a month, that's not enough, You need to do it weekly,
Just like you create social content On a daily or weekly basis. The second thing is you don't
update your content enough. Even if you have old posts That are still getting you traffic, If you keep 'em fresh and up to date, They're going to rank way higher. It's a great reason why
Wikipedia continually Ranks for everything whenever
you search on Google, It's cause the content's
continually up to date, 'cause people go in and
modify and keep it up to date. The other mistake that people
are making with their SEO is, They try to create tons
of pages of content, It's not about creating
the most pages of content, It's about having
amazing, quality content. About.com was a website, I believe, Owned by New York Times at one point, I don't know if they still own it. And then they spun it out
and changed it from about.com To like five or six different domain names And they made 'em specialized And they deleted a lot of the content. So they actually had less
content, more specialty websites, And they got more traffic Than when it was all on about.com. It just shows that when
you have great content And you remove the junk And you specialize within your vertical, You're going to do much
better in traffic as well. – Yeah, so another argument
for basically nicheing down. – Correct. But you just want to make sure
your niche is also big enough, 'cause you don't want to be
in a niche where you're like, Wow, the biggest player in my space
Is making 500 grand a year. Now 500 grand a year is a lot of income, But if someone's making 500 grand a year And they're the biggest player, Well if you're a fraction
of what they are, Then maybe you get to 50,000 a year. Is that enough for you to be happy with? So you also need to create
a big enough TAM, right? Or you need to be going after
a big enough TAM more so. – Sure, sure, okay, gotcha. So weekly content is required,
updating old content, That's what we've actually
just spent the last quarter Is updating a bunch of our old content. So glad we're on the right track there. What about combining SEO
with paid search marketing? – Works great. So I don't tell people
they should do paid or SEO. I tell tell 'em you should
do paid, SEO, email, social, Conversion optimization, You should try to
leverage all the channels. Marketing is an omni-channel approach. The key is just making each
of the channels profitable And successful, it's not one or the other It's be everywhere you can And try to do it in a profitable way. – Gotcha. And let's see, I think we're
up to our last question here. So how long do you find
it takes most new websites To start ranking if they
follow like best SEO practices? – Within six months you'll
start seeing much more traffic From SEO. Within a few years, you'll
see a ton of traffic. Like you're not going to go
from zero to million visitors In six months, it's unrealistic.
Sometimes you don't even
go from zero to 100 000 In six months, it depends on the vertical. You may only get like
10,000 visitors a month, But if you want a lot
of traffic, and again, It depends per vertical 'cause some verticals don't
have the search volume. A great example of this is mesothelioma, Which is a lot of legal cases, People dying from like working
on those old Navy ships Or like some of those old homes have it. Each case is worth millions
of dollars, in theory, There's not a lot of traffic, But there's a ton of money to be made. So traffic volume isn't everything, But within your vertical, You should start seeing decent
results within six months. Within years, you really are
getting your strides going. – Yeah, yeah, that's amazing. It made me think when
you were saying that, And now I'm totally losing my
train of thought, do do do, You said, omnichannel
approach, six months, dang, Hate it when that happens. – I know the feeling. – Oh I remember, okay. Do you find that it is, Like SEO practices are applicable To something like a podcast Or it's really more in written form? – No, not just written form. There's YouTube SEO, there's podcast SEO, There's SEO even on
Airbnb, believe it or not, If you want to like coach people On how they can generate income Just renting out their place, right?
There's a business, people
make a lot of money on Airbnb. My father-in-law crushes it
on his Catalina Island Airbnb. But the point I'm getting at
is like there's SEO everywhere, And you need to adapt. Like for podcasting,
Google also index podcasts. So keywords within the
podcast, within the title, Within the description, Get the ratings and reviews for podcasts. For your YouTube videos, Videos that do really
well in the first 24 hours Tend to do really well
for the life of the video. Send out email blasts
in the first 24 hours, Push notifications, encourage comments, All these things really matter. – Yeah, yeah, okay, that's great. And when you say for
podcast SEO, specifically, I know Google owns YouTube
and it's kind of like, That feels like a separate thing, Like it's almost like Googling, Using actual Google
when you're on YouTube. But for podcasts, Since there's so many
different podcast players And applications that people use, How does that, like are you, Does Apple Podcasts have a
different algorithm than Spotify? Or are you still talking
about basically Google SEO? – No, they all have different algorithms And you got to adapt to each of 'em And don't just focus on Google. There's Bing, there's Google,
there's Airbnb for booking, There's Expedia for
hotels, there's TikTok, A lot of young people
are now using TikTok, A Google VP once had one
for for finding a restaurant Or even Instagram.
These are all places where
people are searching. You got to keep all of them in mind. – Yeah, that's so interesting. Okay, cool, Neil, what should
I have asked you about SEO That I did not get to? – The one thing that I would note That a lot of small
businesses don't think about, The biggest leverage
point in SEO right now Is global expansion. US English is super competitive, But languages like Portuguese for Brazil, Or Portuguese for Portugal, Or French for, what is it called? France, or Hindi for India. And the lists of regions go on and on. It's not as competitive. The GDP may not be as
high as the United States, But there's still a lot
of money to be made. It's not as competitive And it's an easy way for a small business To grow super fast. – Interesting, okay, cool. Thanks so much. So we have a couple minutes left here And we always end these episodes With a quick lightning round of questions. So you ready for it? – Let's do this. – Okay. What is your favorite way
to make time for self-care While running all of your businesses? – Can you repeat the question again? Sorry about that. – Yeah, like what do you
do for fun, rest, play
When you're not working? – Hang out with my kids,
I play games with 'em. I don't know what the latest
game that my kid is playing is, Zingo, or something like that, It helps 'em learn how to read. – Oh cool, yeah. How many kids do you have? – Two, a three-year-old
and a one-year-old. – Okay, we're similar,
I've got a two-year-old And a four-year-old. – Ah, cool. – So you're in it? – I'm in it, it's a lot
of work, but I love it- – A lot of work.
– More than anything. – Yeah, for sure. What's one tool or
strategy you like to use To help with time management? – So I just use my Google Calendar And everything is in there. There was apps that I
was using in the past, Like Rescue Time that tells
you where you're wasting time. I also look at my iPhone
on a weekly basis, It'll tell me where I'm
spending some of my time And I look at where there's wastage And I try to remove some of it. – Yeah, yeah. That can be a very
convicting exercise to do When you see those screen time reports. That's what made me quit social media. – Yeah. – Yeah. Okay, what's one of the
most powerful business books You've ever read? – I love "Principles" by Ray Dalio.
If anyone hasn't checked
it out, you should. I think he has digital versions for free, Don't quote me on that. But he has a lot of like
iPhone apps and stuff. He's rich, so I don't think
he really cares for the money, He's just trying to help people But check out some of his materials. – Yeah, cool, okay. Do you have a favorite
quote or an affirmation When things get tough
and you just feel like Closing the door and
hiding away from everyone? – There is, and my uncle taught this to me A long, long time ago, And I don't know where he got it from. He would always tell me When things are getting really tough, Just keep in mind there's
other people out there Who have it much worse than you. Like for example, there's
people without food and water. Like literally there's people
who are starving this world. And when things are going
really well for you, Keep in mind there's
other people out there Who have it much better than you. And it puts it in perspective Because it really helps you stay level, Like you don't want to be
too emotional in business, In which you get too excited
when things are great Or get too sad when things are
not going the way you want. You want to stay really level,
remove a lot of the emotions So you can look at things
from a logical perspective And figure out what you need
to do to get to the next level. – Hmm, yeah, And it's interesting 'cause
no matter where you're at, There's always going to be
somebody that's better off
And worse off than you. – That's right. – Yeah. – Unless like you're like an Elon Musk, But like even him, right? Sometimes, even though
he has a lot of money, He goes through a lot of hate And people hate on him
for like some crazy stuff. Maybe some of it, I don't
know he deserves or not, I don't really follow all the stuff, But he is doing amazing
things for the world, At least in my point of view. Maybe other people will disagree
with me, he's not perfect, But like people are going to hate on him, They're going to hate on Bill
Gates, they're going to hate on me, They're going to hate on you, They're going to hate on our children. And I know this sounds bad, People go through life
with hate and positivity, But you got to learn to
just control your emotions. – Yeah, for sure, for sure. So the podcast is called
"Success with Soul," What does success with soul mean to you? – Success with soul to me means Succeeding in a ethical and a fun way. Like if you're not happy and
you truly can't be content With the way you're doing things, And you can't look yourself in the mirror And be proud of what you're doing, Then something's wrong
with your daily life, And you should look on fixing it. – For sure, awesome. Thanks so much for your time,
Neil, really appreciate it. – No problem, thanks for having me.
– Yeah.
