Are you struggling to capture your audience’s attention? Do you feel like your business growth is stagnant? Then you won’t want to miss this video: “Proven Tips for Captivating Audiences and Boosting Business Growth.”
In this video, you’ll learn tried-and-true techniques for engaging and retaining your audience, from crafting compelling stories to using visuals effectively. You’ll also discover how to leverage your content to drive growth for your business.
Whether you’re a seasoned marketer or just starting out, these tips will help take your audience engagement and business growth to the next level. So grab some popcorn and get ready to learn from the best.
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When things are going well there’s always other people who have it better than you, and when things are going very terribly there are always other people who are struggling and have it worse than you. That’s helped me stay grounded, and keep in mind, I didn’t grow up, I’m not saying I have money right now, but I grow up with very little money.
So, you know, when you live a large portion of your life not having a ton, you appreciate it, and you’re thankful for the people who help you get there. And I believe that anyone can be successful, anyone can do well, it’s just a question of, do they want to put in the time and effort, and take the time to learn, and keep executing, and just keep trying and being persistent.
When I was 16 or 15 I was making around $20,000 a month, by the time I was 21 I was making in the millions.
And the point I’m trying to improve is, not to say I made good money or anything like that, because as you mentioned, I lost it all by the time I was 21. And I learned a very valuable lesson in life. You know, one, I thought I was on cloud nine, I was invincible, that wasn’t true at all.
But two, I learned a very important in life, and this is the second thing, you need to focus on what you’re good at, I started diversifying, doing too many things I didn’t understand, I didn’t have good laser focus, and that’s when I lost all my money, plus more, and I was at that time around $1,000,000 in debt.
I had to pay it off, It doesn’t ‘t matter what I did next, I still had to pay it off. So I focused on what I knew, and by focusing on what I knew I was able to pay it off, I focused on marketing and my ad agency. I had that laser focus again, and that’s what changed things.
Doing consulting helped the most, because I was good at it, or I think I was good at it, I still think I’m decent at it, and just providing other companies more traffic and revenue was creating quick income.
For example, my ad agency partners with a few others, they drive us leads and customers and we drive them customers, so they can make more money, and we can make more money, and it’s a win-win for the customer, because then we specialize in what we’re good at, and let everyone else focus on everything else.
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– When people do a Google search, They're not doing a search,
(upbeat music) They're looking for a
solution to their problem. And if you want to figure out What problems people are
searching for, do two things. – It's an inspiration, and in many ways, Obviously because on the business side You're doing beautiful, But the way you're acting
man is just amazing, You are so humble in many ways, you know. (notification sounds) Where this beautifulness comes from, Where these energies come from? – Well, I don't know if I'm that humble, But in general from my parents, you know, They taught me, when things are going well There's always other people
who have it better than you, And when things are going very terrible There's always other
people who are struggling And have it worse than you. That's helped me stay grounded, And keep in mind, I didn't grow up, I'm not saying I have money right now, But I grow up with very little money. So, you know, when you live
a large portion of your life Not having a ton, you appreciate it, And you're thankful for the
people who help you get there. And I believe that
anyone can be successful, Anyone can do well,
it's just a question of, Do they want to put in
the time and effort, And take the time to
learn, and keep executing, And just keep trying and being persistent. – You were raised in
the UK, is that correct? And then you moved to the US?
– Yeah, born in UK, And then I grew up mainly in
Orange County, California. – Wonderful. And then, Obviously a lot of people here are nosy, But just to remind me, At 16 you did your first
business, which was successful? – Okay, no, so the first
one was a job board, That one didn't do
well, but my second one, My first real one, whatever
you want to end up calling it, Was a ad agency and yeah, that did well. – And then by 21 you were
making $20K a month, correct? – Something like that, I say, when I was- – But then you lost it all. – Yeah, so when I was 16 or 15 I was making around $20,000 a month, By the time I was 21 I was making… – Not bad, man, not bad for
being a 15-years-old guy Making $10K or $20K a month, huh. – Yeah, no, this is great, And then I was making in the millions. And the point I'm trying to improve is, Not to say I made good
money or anything like that, Because as you mentioned, I lost it all by the time I was 21. And I learned a very
valuable lesson in life. You know, one, I thought
I was on cloud nine, I was invincible, that wasn't true at all. But two, I learned a
very important in life, And this is the second thing, You need to focus on what you're good at, I started diversifying, Doing too many things I didn't understand, I didn't have good laser focus,
And that's when I lost
all my money, plus more, And I was at that that time
around $1,000,000 in debt. – How did you get out from it? $1,000,000 in debt, did you just write off And say (beep) I'm going
somewhere else far away, Or you just, can you come out from- – No, it was debt, so I had to pay it off, It doesn't matter what I did next, I still had to pay it off. – Wow. So what year did you
pay it off, if I can ask? – Same year, it took one year. – Okay, not too bad, not too bad. – So I focused on what I knew, And by focusing on what I
knew I was able to pay it off, I focused on marketing and my ad agency. I had that laser focus again, And that's what changed things. – Was it, basically, well number
one is building your brand, Which you always say
is, building the brand Is what making the
future is much stronger, But is it focusing on your own products That you grow a business, Or giving consultancy for other companies? What do you think is
more important for you At the moment that helped
you, and for you now? – Doing consulting helped the most, Because I was good at it,
or I think I was good at it, I still think I'm decent at it, And just providing other
companies more traffic and revenue Was creating quick income. For us it's a problem now, Because finally this is a
little tool to find emails, But also in that moment a lot
of companies come to us like, Gerard, can you do growth agency?
Sure man, many tools like
ours has the same problem, What would you recommend for
this companies and people? – Yeah, so what I would
do, if I were you guys, Is I would focus on what you
guys are the best at, right? You guys help with B2B lead generation, If anyone wants anything else,
you would want to partner With other people who can help them out, And then that can help
you take in extra revenue Without actually doing the work. So if you partner with people,
here's what I mean by that. For example, my ad agency
partners with a few others, They drive us leads and customers And we drive them customers, So they can make more money,
and we can make more money, And it's a win-win for the customer, Because then we specialize
in what we're good at, And let everyone else
focus on everything else. – Oh, that's actually a good idea, It's like what you do, I guess with Eric, With Growth Everywhere agencies, and yes, It's a partnership that you talk about, Some other guys could
just do the growth hacking And then we just do the
bring everyone to them. – Exactly. – Tell me, audio, how
important is the audio, How important is the
YouTube for the future, man? (notification sounds)
Because everyone is focusing About SEO and content and writing, Tell me, because I think this
is coming up big new for that. – It is very important, Not enough people are focusing on it, But I agree with you, it's video, audio, I think it is the future. – One block for every seven people,
And no one has really think
about how do we get voice ready. How do you get voice ready? I mean, what's the tools? Do you have any tools in mind
that it's like, okay Gerard, You really need to use
these guys or whatever? – There is no specific way,
other than, think about, When people do a Google search,
they're not doing a search, They're looking for a
solution to their problem, If you can answer those
problems in a sentence or two, You're more likely to show
up for a voice search. So that's the fundamental thesis. And if you want to figure out What problems people are
searching for, do two things. One, go look at your
Google search console, It'll show you where you're
getting all the traffic from. Two, go look at Quora, Quora
has a lot of popular questions, And if you can answer them,
you'll get more voice traffic. – I love Quora, and one
of the things is like, If it's saying Quora, just take
it and bring it to LinkedIn, Or bring it to Facebook or wherever. And I think what you've been doing lately, Which has been amazing, same
videos, same background, Three tips, or five tips, How long does it take you to prepare? Do you film like five or six
in one day, and then you just- – No, I film 15 in two hours. – You do 15 of those
three-minutes videos in 15… – Two hours. – Okay. Do you have the- – They average four to six minutes, I'm able to do 15, two hours, No rehearsing, I just go and I talk. – Wonderful. – [Neil] One take.
– Okay, one take. Okay, I tried to do a few videos one day, It takes me, man, How much practice have you been doing? (notification sounds) – None. I'm kind of cheating, Because I've spoke at so many conferences, I've been doing this for
like 17 plus years now, Maybe going on 18, It's not too hard. right? – How important is
people behind the scenes, In your case, the filming- – Very important, without
them it wouldn't happen, Pasquale, my video guy, without him. But it's the team, Without the team I wouldn't be where I am, And people forget that. You know, me Neil, there's
nothing magic about me, What makes my content good,
what makes me good, is the team, I'm nothing without them. – Oh man, I love what you're saying, Because I am 0.1% of what you're doing, And the team is just so supportive. I mean, Gerard helping with this, Kristen will help me with the, oh man, For me it's so important. And sometimes like just,
I am like the racing guys, But they put the wheels,
they put the road, They make sure, everything. Neil, one, my designer, It's a little funny thing We're going to be sending to the office, Or to where hopefully
you can have it, okay?
That's a Mona Lisa, especially for you, With a heart in the hat, from , Okay, which it's a proper
picture, we'll send it to you As a little gift from Barcelona with love. – I love it, thank you. – And being creative, I remember with one of the
podcasts that you did with Eric, And it's a book talking about giving gifts To your customers and to your users, Tell me if you have an
experience with this, And if you have any recommendations For the people who's listening to us. – Yeah, you know, showing
appreciation to your customers Is a great way to help with retention. And I learned this from Conversion Excel, It's a company based in the UK, And when I signed on with a client, They sent me a gift bag with
tea and cookies and everything, So that way during our
kickoff call we could all eat, And you know, start the kickoff right.