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You won’t be able to buy 12 companies successfully next year. So if you look at most private equity funds, they don’t try to do, they’re companies that they buy or companies that want to do rollups, it’s hard to buy 12 companies because it’s hard to integrate and run them all correctly. That’s why funds continue to raise more money and go after bigger deals, because time is the big problem with acquiring companies. It’s easy to do one a year. Two a year is not that bad. Once you start going more than three a year, it starts getting hard. I know some companies do way more than that, but they have so many people and you know

What do you think about, since you’re really into the Wall Street and corporate world, you know, raising capital on social media, you know, doing it for these smaller deals is totally fine, right? But yeah, eventually, you know, to be at the big boy level, you’re raising Wall Street money. Like what do you think about transitioning there at some point?

The big one that I’m seeing is people should just focus on what they’re really passionate about and what they’re good at. Because everyone tries to do, they see the pasture as greener on the other side, right? They’re like, “oh, the grass is always greener on the other side.” And that’s not always true. For example, you’re good at real estate. I’ve done well with real estate before when I was buying like bankrupt units or units from the Mandarin or people that were going bankrupt and they just need a quick flip. But that’s not what I specialize in. I’ve also lost money on real estate. Your track record in real estate is much better than mine. You’re good at it. I’m really good at creating technical software for B2B. I’m just good at it, have been doing it since I was a kid, I like it. My track record for creating a B2B enterprise company is pretty decent, right? My batting average is great. So I just stick with what I’m good at and everyone looks for new opportunities instead of just focusing on what they’re good at. Like I have a friend here who is an ex-Goldman Sachs guy, lives in Summerland, which is Vegas, right? You know that, but in case some other people don’t. And he now owns a ton of HVAC companies. He was really good at Goldman Sachs at doing financial engineering and he’s like, “huh, I was doing this for tech. I don’t want to do this for tech anymore. The returns are hard. I’m really good at operations and finance. Let me just go do this in a boring industry.” He fell in love with HVAC and roofing and plumbing, so home improvement stuff, and his name’s Devin and he’s just like, “I’m just going to buy up these companies.” Makes a killing. Like literally a killing. I’m not talking about like five, $10 million, but like he’s scaled up the organization to do a lot of revenue with only a few million dollars ff capital. ’cause some of these businesses, he’s buying ’em for like two, three x EBITDA, some seller based financing, the best rest bank, and he’s putting no money down and he’s getting these businesses for free and then he does online marketing and runs their operation better and says, “hey, instead of using paper for all your record keeping, let’s go digital and actually use software and all this.’ And he’s growing these companies by roughly 40 to 50% in the first year that he’s acquiring ’em.

You already got a billion plus results for less than 200,000 people looking for a solution each month. So they’re already dealing with that. There’s going to be no difference on that end. It’s just companies are going to be like, “oh, content creation’s easier. It’s easier to create mediocre content,” right? You can use AI tools to help you create text-based content, but it’s not going to be at the same quality that you’re creating content right now.

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– Strategies right now
(inspiring synth music) Is influencer marketing
with the combination of The influencer has to be on your website. So if the influencer has a
related audience to your product, Their followers know about your space, And they're interested
in products or services Related to your space, and
they talk about it a lot On their stories, their
posts, their videos, And then they're on your landing pages, It converts really well. (light synth music) – And so we want to acquire
12 businesses next year. You know, ideally businesses
that might integrate With the current ecosystem,
that we know we can give 'em An instant bump, or you
know, we just really like The margin and the
business, we understand it. And even if it's non-related, We can scale it up and get equity. (chimes ringing) The one thing I have
been thinking is like, One business I do want to start
next year is a clothing brand. And you know, obviously,
influencers that had merch forever. But in my mind I'm like,
"This is not merch." Like this is legit clothing. Like the same clothes I wear. It doesn't need to just say freaking Ryan, Whatever, you know? Have something that's totally addressable. Because when I wear these things, Like this is a Cuts sweater. – Yeah. – A lot of people who follow me wear Cuts, 'cause I wear Cuts. And I'm like thinking,

"man, look at all these
videos that I'm in." If I've gotten over half
a billion views online, And if it just said whatever the brand is On all these videos, that's
a lot of free marketing. Plus, now I'm actually
reaching a massive TAM Because everyone needs clothes. Like, you know, there's
lots of ways to buy clothes, And all my other products
right now are very high ticket. They're very niche. So what do you think? – So- – [Neil] Don't hold back. – Don't hold, okay. So. – Tell me where I'm missing. – How many people do you have? – On what? – Employees? – Oh, employees? Across all the companies, I mean, If you count like 1099 That you know are pretty good and stuff, It's close to a hundred. – You won't be able to buy 12 companies successfully next year. So if you look at most
private equity funds, They don't try to do, They're companies that they buy Or companies that want to do rollups, It's hard to buy 12 companies, Because it's hard to integrate
and run them all correctly. That's why funds continue
to raise more money And go after bigger deals, Because time is the big problem
with acquiring companies.

It's easy to do one a year. Two a year is not that bad. Once you start going
more than three a year, It starts getting hard. I know some companies
do way more than that, But they have so many people and you know- – What do you think about though
just, I guess, on that end? I get that if I'm like
owning 100% of the company, We got to fully run it. – No, no. Even when you own part of
the company and other people. – Even like a consulting
for equity type deal, You still see it as a problem? – No, that's a little bit different, But then you won't be
able to spend much time. I'm assuming you're buying a company, At either 20%, 50%, a 100% percent. You're either minority or majority. But to do a lot of deals,
assuming it's not venture, And you're actually helping
run the companies and grow 'em, That's where it's going to start becoming- – So I should just pick
some cherries next year. – Pick the best ones and go all in. – Okay. – And it's not just my take on that. Big financial firms, that's
what they tend to focus on, Because the model's been proven out When you start acquiring 20,
30, 10, whatever companies, It's really hard to focus
and really grow 'em all. It's not impossible, It's just really hard and
the odds are against you. It's much easier to go
find one, two, three deals And really just help me explode
and pick the right ones. If you're taking the venture approach

And you're just putting some money in And you're barely spending
time, that's different. You can do 12 deals, 20 deals,
you can do a ton of them. – And I think on the
minority stake companies, We were looking at it
more so as consulting For equity type deals and you know, so. – That's not that bad. If your team's spending some
of the time, that's not bad. – [Neil] But if we're going to
run the full thing then yeah. – Bingo. And then going into clothing
and stuff like that, I'm with you. It's a big market. You're really good at real estate at least From my perception, from
everything I've seen, You're super sound, you give great advice. Just go buy more apartment
complexes and buildings And raise more money. It's scalable, you're already great at it. Is if you had a really
good project tomorrow For 20 million bucks, is it hard to raise The down for the 20 million bucks? – No, we can do it. – [Guest] And you can do it quickly. – Yeah. – And people have bet on you, Because you're good at
flipping, you're very logical, You don't get emotional with real estate, A lot of people do. And I would just continually go do that. – Just crush real estate. – Yeah, because eventually
you can go and raise A billion dollars, $5
billion, the 2% and 20%, I don't know how you structure 'em,

But most funds at scale
typically fall under The two and 20, right? 2% management fees, 20% of the profits. Yeah, like I was talking
with someone today, They run a 10 billion fund. They're in their early sixties. You're talking about
just on management fees, 200 million a year. Less than a hundred employees, 200 there. Their firm makes, call
it 300 to, on a bad year, To over 500 a year in income a year. So the founder's probably pulling in After paying talent and all expenses, The founder's probably pulling
out on an average year, 200, $250 million. That's a lot of money. – That is a lot of money. – And that's what you can end
up doing with real estate. – That is definitely
something to consider. Devoting resources to
just raising capital. – Yeah, just raise a lot of capital. There's been a lot of
people out there that I see In the real estate
world with social media, Have raised, you know, half a billion, Few hundred million, et cetera. – Yeah. Yeah. I had, you know, Cardone was
sitting there last month, You know, just talking about, you know, They're at a billion dollars raised Strictly from social media and you know, I mean, he's doing a little
bit of everything too with, You know, education and, you know, All that stuff along with raising capital. – I would just continue raising capital

From social media for complexes. The money's great. – What do you think about, Since you're really into the Wall Street And corporate world, you
know, raising capital On social media, you know, doing it For these smaller deals
is totally fine, right? But yeah, eventually, you know,
to be at the big boy level, You're raising Wall Street money. Like what do you think
about transitioning there At some point? – You'll get there. You may already be there, but
once you raise more and more And you show a track record
of doing really well, You'll meet some funds, And then you'll start
producing ROI for them And then they'll open up
and give you more money And then you'll get more
money from Wall Street, And then eventually when
you really want the money, Then people start going to
like sovereign wealth funds And pension funds and stuff like that. – No, that makes sense. So what do you see as like
the biggest opportunities Right now going into 2023? I mean you're obviously diverse
in corporate, real estate, You know, marketing,
like you got your pulse On like all things
business it sounds like. What are some big
opportunities you're seeing? – The big one that I'm seeing Is people should just focus on What they're really passionate about And what they're good at. Because everyone tries to do, They see the pasture as greener
on the other side, right?

They're like, "oh, the
grass is always greener On the other side." And that's not always true. For example, you're good at real estate. I've done well with real estate Before when I was buying
like bankrupt units Or units from the Mandarin Or people that were going bankrupt And they just need a quick flip. But that's not what I specialize in. I've also lost money on real estate. Your track record in real
estate is much better than mine. You're good at it. I'm really good at creating
technical software for B2B. I'm just good at it, have been
doing it since I was a kid, I like it. My track record for creating
a B2B enterprise company Is pretty decent, right? My batting average is great. So I just stick with what I'm good at And everyone looks for new opportunities Instead of just focusing
on what they're good at. Like I have a friend here who
is a ex-Goldman Sachs guy, Lives in Summerland,
which is Vegas, right? You know that, but in case
some other people don't. And he now owns a ton of HVAC companies. He was really good at Goldman Sachs At doing financial
engineering and he's like, "huh, I was doing this for tech. I don't want to do this for tech anymore. The returns are hard. I'm really good at operations and finance. Let me just go do this
in a boring industry." He fell in love with HVAC
and roofing and plumbing,

So home improvement stuff, And his name's Devin and he's just like, "I'm just going to buy
up these companies." Makes a killing. Like literally a killing. I'm not talking about
like five, $10 million, But like he's scaled up the organization To do a lot of revenue with
only a few million dollars Ff capital. 'cause some
of these businesses, He's buying 'em for like
two, three x EBITDA, Some seller based financing,
the best rest bank, And he's putting no money down And he's getting these businesses for free And then he does online marketing And runs their operation better and says, "hey, instead of using paper
for all your record keeping, Let's go digital and actually
use software and all this.' And he's growing these
companies by roughly 40 to 50% In the first year that he's acquiring 'em. – That's amazing. So what's your plan then for 2023? – So for us, we have software companies, We'll continually buying
more software companies And continuing to- – 'Cause that your core competency? – Yep, and then with our ad agency, I don't run the ad agency. I spend most of my time on the ad agency 'cause it's fun for me, working
on the marketing strategy, But it's just more
international expansion. For us to be a big ad agency, We need to be in more countries. We're only in seven right now. We need to be in, seven main ones,

We have some small ones we're in, But we really need to have like a base And let's call it 50 main countries. And I'm hoping next year we can add At least seven, if not 13 more. And then over the next five years I want to get to at least 50. – What's, I mean, what's the base In these other countries for? Like, I mean are they huge
bases with all these people? Or is it just like, it's just
to say we're stationed here And now we can get business? (bell chimes) – Most of 'em, you have to have a base With a good amount of headcount. So let's say like if Amazon
wants a market in India, A lot of times Amazon
Corporate United States Will find someone to help
'em in India and they'll say, "we need you to provide X, Y,
and Z headcount and resources That are dedicated into
bringing Amazon into India." They're already there now,
but you get the point. And the same goes with a lot of companies Like Heineken will be like, "we need to have a bigger
presence in Brazil. We need you to put 20,
30 people on our campaign That just focus on social
media, paid ads, et cetera." So if you get enough
contracts, those 10, 20 people Start adding up to hundreds of people. – So a lot of people
listening are, you know, Small business entrepreneurs, Many of 'em might be under
seven figures in revenue, You know, some are seven to eight figures, And that's, you know, probably
where most people are. You know, speaking on the paid media side

And the digital side, what are you seeing As like the most undervalued
ways to market right now? – One of the biggest under
marketed strategies right now Is influencer marketing
with the combination Of the influencer has
to be on your website. So if the influencer has a
related audience to your product, Their followers know about your space And they're interested
in products or services Related to your space, and
they talk about it a lot On their stories, their
posts, their videos, And then they're on your landing pages. It converts really well. The other strategy that we're seeing That a lot of companies
are putting more money To next year is SEO, Because paid ads keep
getting more expensive. Ranking organically on Google, Even though it's hard
and takes a lot of work, It produces a massive ROI. And then the third one
that we're seeing companies Make a mistake on is they
all spend a lot on paid ads, Just look at Google
stock or Facebook stock. I know Facebook stock is down, But still they generate a lot
of revenue through paid ads. The big mistake that these companies make Is they don't have upsells, downsells, Multiple products to sell people. They don't optimize for
conversions, the copy, The sequences. And when you do that, when
you generate much more revenue From each click or each dollar spent, You can now start spending more
dollars and scale up faster. – That makes sense. So just being more
efficient on that last one

On what you're already doing. With the SEO portion, this
is interesting because, You know, Google is
under attack right now. You know, they've had a search monopoly For many years, right? And you know- – They're still going into the future. – Okay. You know, because I've
recently seen multiple things About SEO and they're upcoming threats. One being, you know, AI
and this ChatGPT thing, Another being TikTok and that people Are using now TikTok for search. – Yeah, the younger demographics. – Yeah, what do you think about those? – So let's first go back to, you know, OpenAI and all their AI related products That help you create content. Even like the chat one
that you just mentioned. People have been creating tons of content For SEO for ages now. I'll give you a prime example of this. If you search for auto
insurance in the United States, Less than a hundred, less
than 200,000 people a month Are searching for the term auto insurance. That I know for a fact. Did you know though there's
over a billion webpages On the term auto insurance
in the United States? It's crazy. Think about how much more content there is Than people actually
looking for solutions. Now, I'm not saying
there aren't more people Looking for auto insurance, But that's just the
amount of people googling

For that term each month. There's too much content already. So if these AI tools create
10 times more content, It doesn't really matter. Google is already
combating tons of content That's mediocre and
they're ranking brands, People with a lot of links, People with a lot of social presence, People that are omnichannel, Companies that people can trust. Using these AI tools
doesn't solve that problem. – Okay, so you don't think
that they'll spam for SEO? – Well, they can, but Google's
already dealing with that. You already got a billion plus results For less than 200,000 people Looking for a solution each month. So they're already dealing with that. There's going to be no
difference on that end. It's just companies are going to be like, "oh, content creation's easier. It's easier to create
mediocre content," right? You can use AI tools to help
you create text-based content, But it's not going to
be at the same quality That you're creating content right now. – You don't think AI will become Better copywriters than humans? – I don't know if they'll become
better copywriters, maybe, But I don't know if they'll
become more creative. The creativity is what really
makes the content amazing. And what you'll find
is, yes, AI can help you With your marketing and it
may even do amazing job, But it still needs someone to
help with the brand creation. Someone to help run the paid ads. Someone to go out there and meet people

And build that emotional connection. There's a lot of missing
pieces that the AI can't do. It's really part of the puzzle. And what you'll find is
companies will use AI To do a lot of their
marketing and they'll get lazy And not do their rest. We're already starting to see it, And they think that they'll
get the same results Which isn't true. – Yeah, you see the data. – [Guest] Yes. You still need people
interacting with humans On social media. Not just from a format
of leaving a comment, But being there trying to help 'em out. Caring for your audience. There's so many things
that you need the AI To catch up with, or running
ads or going to a conference And actually networking with people. How many times have you
met a lot of the people That have invested in your programs? I know a lot of people probably
invest just over the phone, Never met you, but you go
to a lot of events, correct? And you've met a lot of
people in goodwill, speaking. – [Neil] Yep, a hundred percent. – This all helps build that brand, Whether it's corporate or personal. It's hard for AI to just
do those things for you. – Right. There's always going to be
a human element to brand. – [Guest] Correct. – That's why Nike's got to
pay the LeBrons of the world To make it more humanized. – Bingo.

AI can't replace that. – That makes sense. So what about TikTok? – TikTok, I agree, that's
a big threat to Google, But I think they have a long time Because that threat is with
a really young demographic. And we are seeing TikTok ads boom. That is another huge opportunity. At our ad agency, we see TikTok ads cost Roughly half them out and
produce the same revenue, Let's say, if you're
advertising on Facebook. So let's say a Facebook,
for every dollar you spend, You would spend roughly
50 cents on TikTok, But you would generate the
same revenue from TikTok As you would with
Facebook for each dollar. – Yeah, no, it just reminds me a lot of, You know, when I hear about these guys Who got into online marketing, you know, Seven, eight years ago and they're running YouTube ads and Facebook ads, Nobody knew what the heck was happening. And then they just would talk
about the returns being crazy. And that's why I'm like, okay, So what is undervalued right now? Should I be using AI? You know, it's now becoming
this talked about topic. Should I somehow use it into my marketing? Should I be thinking like, hey, you know, Obviously I should run a lot of TikTok ads Based on what you're saying. That's simple. And then you like mentioned another thing With the influencers and these brands And I'm like, okay,

Let's talk both sides. Me being an influencer, What am I worth to a big brand, right? Like what kind of deal should I negotiate? And then what kind of deals
should I be looking to strike With my buddies for my products? What do you think? – So you are more saying if you were- – I'm on both sides. Like I'll look to higher influencers For my own companies. you know? – So I look at it as
like an ROI standpoint. If it works, do everything. Like for you, if you can be an influencer And like I'll give you a great example. If I'm an influencer for PayPal, I do a lot of work with PayPal, I'm building a great
relationship with them, Potentially get bigger
contracts or deals with them. But at the same time I'll
also hire influencers For my own businesses and
literally do a little bit of both. But like all these channels And all these options
as like experimentation, Just a little bit of everything And whatever works double down on, Whatever doesn't do less of. – Right. I mean, it's always testing in marketing. – [Guest] Sadly. – You never have the exact answer. – [Guest] Yes. – Yeah. What do you think about
everything happening With Metaverse and blockchain?

Like where do you see
that technology going? – Here's the best part. We got hit up from someone on Facebook. They're like, "hey, would
like to throw an event On the Metaverse?" And I'm like, you know
how hard it's going to be To get all our attendees to
wear these Oculus goggles? And they're expensive and a
lot of people don't have 'em. I'm like, "no, thank you." The metaverse isn't that great yet. Like do I think Facebook
is doing a good job With their current platforms When it comes to generating ad revenue? Sure. They do great. I don't think a lot of people care as much For the metaverse as Facebook thinks. Do I think it's going to be
huge five, 10 years from now? Sure, but I don't think in the form That Mark Zuckerberg
thinking with avatars, What I think is going to be
huge is a very different thing. Let's say my wife and three of her friends Want to go shopping in the mall. Somehow with some sort of technology, Like a contact lens, That isn't, you know, big
and sitting on your face, You can all virtually be in
a mall shopping at any store. Nordstrom's, Macy, Chanel, you name it. And it looks real, identically like as if You were in that store. And you're picking stuff, trying it on, All happening virtually. You can pick what you want
to buy with your friends, You're getting the social interaction,

And it's all like feels in real life, Not with avatars, but
you're actually there. It looks a hundred percent
real and you're like, "I want to buy this Chanel purse." You check out and within an hour It gets delivered to your house. That's what I think it's going to be. – Right. And do you think like people obviously, I think gaming will also be big in there. – Gaming will be huge. And it's not that the concept
of the metaverse won't work, It's just the avatars and
what Mark Zuckerberg's like, "oh, people have Zoom fatigue. You can have your character," Dude, I can just turn off my video camera. Who cares? Why do I need the avatar there for me? Just turn off the camera. I do so many Zoom calls
where the camera's on or off, And that's where I see it really going Is if we can replicate
something that's realistic And I can hang out with my friends In the United Kingdom or
London and I'm in Las Vegas And it's a hundred percent real And we're all communicating Just like if it was in real life, And that's the key, not
with some fake avatars. I think that would be a huge hit tomorrow. – It's like "The Matrix." – [Guest] Yes. – Yeah, you know, you think
you're in this real place And that that's what it is. – That's where it needs to go.

And I think eventually it can go there. – Yeah. I think that's probably a while away, but- – That's what I was saying. Five years, probably closer to 10 years. – Yeah. And so what do you think
about blockchain and all that? – I think blockchain is great. I know there's been a lot of
ups and downs with crypto. The technology is amazing. Just imagine if someone in your
family from another country, Like let's say my family
in India, they want money. Why do I have to go to a bank? Why can't I send them
money instantaneously Through, call it Bitcoin
or any of these currencies Or through the blockchain, right? So forget the value of the tokens Or the value of these coins or
whatever you want to call 'em. I think technology is just getting started Or people owning their own data. I think a lot of this is going to be big. It's just A, companies don't know How to really use them yet, And people are far from adopting 'em. Those are two important things. And a prime example of this is AirBnB. The CEO, Brian went on CNBC
talking about on Twitter, Did a poll, most people are like, yeah, We want you to accept Bitcoin
and integrate blockchain. Well, the real changes that they made That helped improve the business Were with their search listings, Because outside of Twitter,
which is a little bubble, Believe it or not, on what people want,

Especially when it comes to blockchain, But outside, most people
who are using Airbnb Want better listings So they get more transparency
and the people who are renting Out their homes want a
better experience as well. So that way it's a better
match between potential renters And the landlord, them. And that's what they focus on, And it causes the business to grow, If Airbnb decides to take
Bitcoin all of a sudden, That's not going to
make the business boom. The experience is. – Yeah, Bitcoin's not adding any revenue Or anything to them. – [Guest] Exactly. – Right, it's just more of a gimmick. – Exactly, and that's what I'm saying is We're far away from blockchain technology Being really relevant in businesses Because people are really
far from adopting it yet. – Right. What do you see like it adding value to In businesses eventually? – Big thing is data and privacy. I think that's going to be a big one. The other one is I think
it's going to rechange Our whole financial system. Great example of this is
we're in Vegas right now, Imagine everyone working in a casino. Did you know a lot of people Are living paycheck to paycheck? I forgot the stats, but
it was this big amount. And a lot of people that are getting paid, Call it minimum wage
or 10, 15, $20 an hour,

A lot of 'em are the
ones using payday loans And are in debt, which sucks. Imagine if they can start getting paid For every minute that they worked. You work at a casino, By the time you're done with your shift, You have that money on your
phone and you can use it. You don't have to pay interest
for payday loans, all right? There is a company out of
the US I think the word "Day" Is in there, "DayForce"
or something like that. They're publicly traded. They're now doing daily payments. Crypto and blockchain is
helping with some of this stuff, But it's not fully there
where everyone can do it On the hour, on the minute. That's the kind of stuff that's
going to change this world. – Right. What do you think about NFTs? – I think NFTs are great. You know, why can't people
own their own artwork, Images, whatever you want to call it, And actually have proof That it's their own ownership. And I think you're going to have that With a lot of digital images. And I don't think just art. I think it's going to go
much further than just art. You're talking about it
can be done for things Like any visual assets
that are on your website Or anything that you're end
up creating out there, right? And the big thing with NFTs And some of these rich media formats That blockchain can help
with, I just think again, We're really far from it and
it's just in its early phases.

– Yeah, no, a thousand percent. I'm curious 'cause like,
I believe that too. I still believe all this
stuff is very far away. But I guess the question
is as an entrepreneur is, You know, like I have a
very successful NFT project. It was number one on open sea. Like it-
– [Guest] That's awesome. Yeah, it's gone really well, And despite all the FTX
drama and everything, It's remained a lot. And so, you know, I'm looking
at it and I believe that, And to your point, real estate's my thing. So I'm like, I know real
estate and the blockchain Are going to be huge. Like there's so much inefficiency In a real estate transaction that happens That blockchain can solve. And I'm like, I know I can
help create the companies That will solve that. And so my question is
like when you're creating A startup in tech, because tech
is not necessarily my forte, Even though this NFT project
has been an element of tech, Being too early becomes an issue. I mean, in my mind I'm
looking at Facebook and Meta And I'm like, you guys got the right idea, But like-
– [Guest] It's too early. It's way too early, right? And so I'm like, you
know, how do you navigate The timing of a breakthrough technology? – It's hard to time anything, right? So you just got to pick
a time and hope that- – [Neil] Hope you're right. – Hope you're right, or
sometimes just wait it out. – [Neil] Wait it out.

– Like I forgot what was the
video player before YouTube Or the video social
(bell dings) Was Veo or Vimeo, I think it was Veo or one of those. And they went through a lot
of lawsuits and got bloody, But they paved the way for
YouTube to be next gen, And now YouTube is a big, you know, Winner for streaming online. – Well, you look at like
these success stories Of Elon with Tesla, and
you're like, you know, He was so early and he was just
like, "it's going to happen. It's going to happen." You know, you look at
Bezos with books and Amazon And he's just like, "I have
the patience that I'm right." – And if you have the patience, But more importantly
the money to be patient, You're good to go. That's the hard part,
'cause a lot of times When you're too early, yes you
have first movers advantage, But a lot of times you need a lot of money For the market to be ready and catch up. – Right. And then you mentioned
data and privacy being huge And I've seen a lot of
this with blockchain Is that people are
going to own their data. And you know, Facebook
and all these companies Can no longer monetize your
data without paying you. And you as an ad guy
that makes sense of like, That's something you got
to be tracking a lot. How do you see that? – We see it becoming
more and more popular. People want to be compensated
for their content. Why shouldn't they be? And I actually believe
you're going to start seeing

Much more transparency and more programs Being rolled out just thinking about How much money Facebook is
losing from influencer marketing. Why wouldn't they want to create a system That just connects everyone
and take a big cut? – Why is Facebook losing
from influencer marketing? Just because they're not
having to do a paid ad? – Yeah, because someone like me or you Can get paid to post something And we collect the money directly. Yeah, we paid promotion, But why wouldn't Facebook want their cut And to middleman it? – Right, that makes sense. – They already have all the advertisers. The advertisers are going directly. Might as well get a cut of that spend. The influencers will love it 'cause then they'll get access To a lot more companies in mass scale. – TikTok is kind of doing that. Like they have, I've seen
it, I've never done it, But they're like, you want to
be in our creator marketplace, Whatever, and we'll connect
you with brands and stuff. So that's kind of happening. – That's starting to happen, But it's not a system like with Google ads Where you can just click some buttons And pick what you want and
just you're off to the races. – What do you think
will happen with YouTube And these social media platforms Where, you know, it seems like, okay, Now everyone saw what YouTube did With Google AdSense for
influencers and creators

And now, you know, it's
forcing Instagram and TikTok. – [Guest] Yeah, they all have to do it. – Everyone has to do it. – Yeah, and you're
going to see more of it. And YouTube's a little
bit of a different animal. The reason YouTube's a different animal Is people use Instagram and TikTok Mainly for entertainment over education. I know there's some education
happening on these platforms, But YouTube has a big educational audience Where people are looking to go there To learn about anything. And YouTube has a big upper hand Because if you look at how
people watch YouTube videos, It's them doing a search query And then finding videos which allow ads To be much better targeted Than they would on Instagram or TikTok Or some of the other platforms. – Hmm, that makes sense. Yeah, YouTube would have the
strongest ads you would think. – Yeah, because you can end up seeing What people are doing based on behavior, Just like you can with
TikTok and Instagram, But you also have keyword data as well. – What do you think Elon
will do with Twitter To get it up to these levels? Because Twitter don't pay anybody. – He's going to have to redo a new, Make the product a lot better
and add in more features. – Yeah. He wants to create like that super app. – Yes, like the WeChat in Asia
– [Neil] Like WeChat. Where it does payments and everything,

And I'm not saying he can't do it. I would never bet against Elon,
but it's not going to be easy. – Is that, who do you, okay, This is my final question for you. Who do you think is like, As somebody who's been around
all these different companies, You've met CEOs, you've met,
you know, very smart people. Who are some of the top
people entrepreneurs In the world that you see today? – Elon, of course, is one of 'em. I think Jack Dorsey From block.
– [Neil] They changed, right? – Yeah, Block and to Twitter. He's really good. Even though people hate
on Mark Zuckerberg, He's a really smart entrepreneur. Matt Mullenweg, the creator of WordPress. He's an exceptionally
well and is really bright. The CEO of AirBnB, I love him, Because he knows how to stay in his lane. He's the founder, Brian. He knows how to stay in his lane And he optimizes for experience And just tries to delight everyone. Bill Gates, I think he is
an amazing entrepreneur And what he's going to
do with power and energy And a lot of the things he's- I got to know the conspiracy theories, Why is he buying all the farm land? What's he doing? – I have no idea. Now some of these guys
that try to stay away From their political
views and stuff like that, But if you're just talking
about entrepreneurship, right,

Some of these guys are some of The best entrepreneurs of our time. – Yeah, no, a thousand percent. Actually, this reminded me,
speaking of entrepreneurs, I don't know if you can mention it, But you said you guys
were managing FTX's stuff. How was it working, did
you ever work with SBF? Like what was the fallout from that? Was it as crazy as it seemed? – So when you're an outside contractor, You don't deal with as
much of the internal stuff. I'm assuming, that
happened, and keep in mind When companies are worth
billions and billions of dollars, They have a lot of layers, So you end up usually just
dealing with employees. Like, I've never met Sam in person. A lot of it is like phone calls. And he was the CEO. In marketing, you're
dealing with the COO, CMOs, VP of marketings, director
of marketings, et cetera. – Right. Yeah. Interesting times with
them, man, it's crazy. – This is just crazy. I could be wrong on this, I don't know what's going to
happen, but if I had to bet, And I bet on this before Sam got arrested, I bet you someone's going to go
to jail for a very long time. Because here's the thing, When it comes to the political system And you got these senators and governors, When rich people get burned, right, People look at it as
like, "oh, they're rich. They already have a ton
of money, they're okay."

When people, the masses get burned, And it's a lot of their life savings And it's a ton of people, They're going to go to
all their politicians And be like, "I lost my money. I'm pissed." Going out with the pitch fork And someone's got to end
up getting fried for it. I'm not saying when
rich people lose money, You know, people aren't
getting hung and going to jail, But people have less sympathy, Even I have less sympathy for 'em. It's just like, "oh you put a
million dollars into something And you lost it." Oh, you still got 10
million, you're still okay." But when someone has a
hundred thousand dollars And that was their life savings And they got kids and family, Like those people are struggling, right? It's really hard on 'em. The person who still has $9 million, Their life still isn't that bad. I'm not trying to talk crap,
but that's just the reality, And a lot of people whose
life savings or majority Of their wealth were in
these platforms, it sucks. Yes, they're going to struggle,
but also their family, Their kids, they're going to struggle. And I think someone's
going to go to jail for it. Could be wrong though. – Yeah, no, I agree. That's what people want to see anyways. But dude, it's been a pleasure
having you on the show, man. I appreciate you coming out. I didn't know you were in Vegas,

So we'll definitely have
to do some more stuff, man. Appreciate you.
– [Guest] Yeah, same.