Marketers need to stop trying to focus On the future none of us can really Predict the future there's a lot of Strategies and tactics that already work And produce results but marketers aren't Really focusing on the boring ugly stuff That's been working for years instead They try to focus on the future and What's going to be popular next you Start focusing on the future and a lot Of those things don't work out a great Example of this is Clubhouse look at What's already working that you're not Doing and leverage that that's how you Grow your traffic that's the key to Winning let other people be the guinea Pigs once something's proven that's when You should go all in