Yandex Hacked! What was Inside Russia’s Search Engine?

Yandex Hacked! What was Inside Russia's Search Engine?

Did you hear about the Yandex data leak? In this video, you’ll get a breakdown of everything there is to know about this leak.

00:00 Introduction
03:31 Traffic
04:54 User Behavior
05:48 Backlinks
06:49 Onsite Optimization
08:03 Technical SEO
08:24 Miscellaneous

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On January 25th the complete source code For Russia's search engine Yandex was Leaked online many are calling it the Most interesting thing to have happened In SEO in years in this video I'm going To break down everything there is to Know about this league the shocking Ranking factors that were revealed to us And how you can use it to your advantage To get more traffic on Google the Document you're seeing here is a full List of 1922 ranking factors in the Yandex Search engine I'll show you where you Can download it for yourself soon why is This so important although Yandex isn't Google we can still learn a lot about Google by studying the source code Release more than ever before according To Alex burax who we'll learn more about Later Yandex is chock full of Ex-googlers they built it as a Google Clone and the same SEO tactics that work For Yandex work for Google if you Compare Google versus Yandex results They're about a 70 match in addition Yandex is a rank brain equivalent Machine learning algorithm called Matrixnet and the first damn ranking Factor in the leaked document is lo and Behold page rank the same algorithm that Made Google Google that said take all of This with a grain of salt Google and Yandex both have machine learning

Driving their results so there's more to These 1922 ranking factors that said This is the best Insight we've ever seen Until these algorithms work now before I Dig into the highlights of this ranking Factor document here's how you download It for yourself as it stands right now There's a few different Dropbox links Where you can download this file I've Left a link to one in the description Bear in mind this seems like something Yandex is losing their over and Trying to clean up so I wouldn't be Surprised that this link doesn't last Forever now how do you determine what You're reading let's look at ranking Factor number 135 the name of this Factor is denoted by the CPP name fi is Wiki the description of it is in Russian But with a quick trip over to Google Translate we can see that it means this Page is from oh so yeah Wikipedia gets a ranking bonus good for You Wikipedia I also found this cool Yandex search ranking Factor Explorer Which already has translated the Descriptions into English you can enter A word like social and concede the three Ranking factors related to having a Verified social network account traffic From social networks and social network Players also I'd like to give a big Shout out to Alex berkos whose epic Tweet thread I'll draw upon a lot for

The key points in this video as well as Michael King with his Giga tweet on the Yannick situation as well there's a lot To discuss so here's how I'm going to Break things down we'll start with the Ranking Factor highlights that have to Do with traffic then we'll get into user Behavior and how that relates to search Performance then your best friend Backlinks after that we'll get onto On-site optimization technical SEO and Some miscellaneous what factors that Don't make sense at all but first let's Look at some Greatest Hits Michael King Looked at the weighting of the ranking Factors from worst negative ranking Factors to the best positive ranking Factors let's look at some of the Highlights starting with the worst of The worst fi ADV has the highest Negative ranking weight and it has to do With how much advertising you have on Your page if you have a page layout like This not only will it make your viewers Throw up in their Mouse but the search Engine will too if idator age is a Negative ranking Factor if your article Is over than 10 years old or if its age Can't be determined so get date metadata In your content fi comps Link's SEO host Is a negative ranking Factor when you Have more than 50 commercial anchor text Make sure to watch my video on anchor Text distribution after you finish here

Link in the description now on to some Of the most positive ranking factors fi Is com gives a ranking boost Domains I guess that settles that debate If I query down or clicks combo is a Combination of click-through rate in Something known as FRC we'll explore This later in this last one URL domain Fraction gives a ton of ranking love to The presence of the keyword in the Domain name let's take a deeper dive Into the category of traffic which I Find super interesting because many seos Don't think about traffic as a major Ranking factors Alex Brooks translations Revealed some interesting findings this One basically means the more traffic you Have the more ranking power your site Has that's super clear that's why you Should always Target easy keywords first Get their small traffic before moving on To more challenging keywords then check This out ranking Factor Beast host means Pause cool name it means that the Average position your site has for its Keywords is a ranking Factor don't try To go for keywords that are out of your League you'll rank poorly for them which Will hurt your overall site's ability to Rank the next one is a trip if the Percentage of traffic you get from Search engines is too high that can be Viewed as a negative ranking Factor you Actually don't want to have 100 Google

Traffic if your website is getting Social media traffic or you're buying Ads that's a good thing both of these Situations show that a real business is Being run not just the spammy SEO Project this is further confirmed with Ranking factored 1087 which gives you a Boost when you have a higher percentage Of direct visits when people type in and go directly to My site that means the return visitors And fans of my content it's also Confirmed with ranking Factor 1367 that Awards sites with a healthy percentage Of traffic from social networks after Office talked about on social media There must be something noteworthy about The site that's why I always put an Emphasis on having a social media Presence on my projects now let's get Into user Behavior ranking factors the First one is super important as I've Been talking about a lot recently on This channel Google wants your content To end the user's search Journey that's Why when you hit back on your browser You're sometimes asked how easy was it To find what you wanted on this site Yandex feels the same you get rewarded When they can determine that your Content was the last destination in a Chain of hops so do what you can to Answer the search query fast and clear In your content we touched upon this

Before but when visitors return to your Site specifically within the same month That's a positive ranking Factor one of My favorite ways to get visitors back to My site is with an email list and email Marketing every time you publish new Content send an email to your list to Get your fans back to your site and Reading your content I have a special Bonus module on email marketing in the Affiliate lab so make sure to check it Out next just look at how many of these Ranking factors have CTR click-through Rate in the name make your titles Interesting and clickable from the Search results now we get to everyone's Favorite SEO subject and that's Backlinks ranking factors 84 and 85 give Weight to the percentage of good links You have versus the percentage of bad Links you have Unfortunately they don't Define good links versus bad links but If you ask me fix the links from quality Websites with traffic and never sleep on Methods like digital PR link building Which I'll get to in an upcoming video So make sure to subscribe another way to Define good links is to get them from The top 100 best websites ordered by Pagerank or at least get links from Sites that they're linking to linkage is Also a ranking Factor that's why you Should always add link building to your SEO plan from day one also don't worry

About getting multiple links from a Website you've already got a link from They get discounted Alex found another Interesting one as well backlink anchors Contain all the words of the query how I Interpret this is if you're trying to Rank for best cat shaver and you have One link with the anchor best products And another link with the anchor cat Shavers between the two of them you have The full keyword nice then we have Verified social accounts as a ranking Factor so maybe there's an actual Benefit for Twitter blue now outside of Showing off let's move on to on-site Optimization the most extensive of these Ranking Factor categories rankitras if You have poor quality content on your Site that will actually bring down the Rankability of the high quality content On your site so go back to that crap you Wrote five years ago and give it a Content refresh the Google helpful Content update guidelines say the same Thing any content not just unhelpful Content on sites determined to have Relatively high amounts of unhelpful Content overall is less likely to Perform well in search next we have some Dam specific ranking factors related to URLs don't have digits in your URLs Don't have too many slashes in your URLs Too much directory hierarchy is a bad Thing and thank you Captain Obvious put

Keywords in your URLs we also have word Count which seems to be important and as Alex pointed out the age of your content As well as the last update date are Important as well so write content Sooner rather than later and update it Frequently make sure to link your main Pages like your home page and your Pillar Hub pages to any other important Content you want to rank embed maps on Your page if relevant for example a Travel website reviewing a hotel would Be wise to embed a map or for my sites I'll put map embeds on my contacts and About pages and For the Love of All That Is Holy make sure your website doesn't Have any broken video embeds there's Plenty of WordPress us plugins that will Scan your site for these next let's get Techy with it with some technical SEO Ranking factors reduce the number of 400 Client errors and 500 server errors on Your site the search engines will think You're a bum reduce the crawl depth for Any page you care about ranking in General no important page should be more Than two clicks away from the home page And if you leave a page orphan from Internal links completely you might as Well leave it for dead now let's get Into some miscellaneous what the Ranking factors got any traffic from Wikipedia that's a ranking Factor Believe it or not do people bookmark

Your website that's a ranking Factor too In case you don't know how to do that Head over to click The star next to the search bar in Google Chrome and you're all set And here's a I get you not random factor For commercial websites so if you're an Affiliate marketer like me and can't Understand why is this website ranking Over me blame the search engine RNG as We discussed before Yandex is not Google And it's been further pointed out that 244 of these ranking factors have been Removed and 988 have been depreciated or Upgraded upon but the point is we can Still learn more from this leak that has Ever been revealed before thanks for Watching make sure to subscribe for more Videos just like this one